The Monitoring Board said that the meta was not doing enough to fight with the Celeb Deepfake frauds

The frauds that use celebrity AI deepfakes have become a popular problem for the past few years. Now, there is a monitoring board Weight And other critics have confirmed that: Meta is not doing enough to implement its own rules, and scammers are easy to get out of these schemes.

In its latest decision, the board wrote that “Meta allows a significant amount of scam content to avoid a small subcommittee of real leading endorsements.” “Scale reviewers have no authority to execute this ban on content that will act as a famous person to establish or scam or scam the fake personality.”

Retired Brazilian Soccer Player Ronaldo Nazario’s AI-Manipulated video came as a result of a statement for an online casino-style game called Plinko. According to the board, the announcement showed clear signs that were fake, which was not removed by the meta even after reported as 50 times more scam. Meta then removed the advertisement, but not a Facebook post behind it until the Monitoring Board agreed to review the case. It has been seen more than 600,000 times.

The board says that the case will highlight the basic shortcomings of how the meta content moderation contacts the reports that are associated with celebrities and public statistics. Meta told its members that Meta told its members that “the person portrayed in the content does not actually accept the product” and that the “fake personality ‘of personal reviewers is and that it can introduce inequalities in implementation.” The result, according to the Monitoring Board, slid through the “significant” amount of scam content.

In its unique recommendation for Meta, the company wants to update its internal guidelines, to energize content reviewers to identify content reviewers, and to train content reviewers to train the “indicators” of AI-manipulated content. In a statement, the Meta spokesman said, “Most of the arguments of the board are very inaccurate” and referred to A test It began last year, which uses facial identity technology to fight “Celeb-bait” frauds.

“In recent years, scams have increased with the level and complexity of the cruel border, which have been run by criminal networks,” said the spokesman. “As this activity has become more and more persistent and sophisticated, there are also our efforts to deal with this. We are using facial identity technology, implementing aggressively from fraud, and energizing people to protect themselves by many different on stage security tools and warnings.

The frauds that use celebrity AI deepfakes have become a major problem for meta with AI Tech cheap and more easily accessed. Early this year, I have reported that dozens of pages are running ads that have depepaces Elon Musk And Fox News celebrities are encouraging supplements Mentioned as healing diabetes. Some of these pages have repeatedly led hundreds of versions of these ads with some consequences. After my reporting, the meta stopped a few pages, but similar scam ads continue to be on Facebook to date. Actress Jamie Lee Curtis also recently Slammed publicly Mark Zuckerberg (Meta removed the announcement after its public posts for not removing the Deep Fockded Facebook ad).

The Monitoring Board has highlighted the level of the problem in this case, which has found thousands of video advertising that promotes the plinko app in the meta ad library. There are many AI Deepfakes, another Brazilian soccer star, Christiano Ronaldo and Meta’s own CEO Mark Zuckerberg starring.

It is not the only group supervision board that has raised alarm about frauds on meta’s platforms. The Wall Street Journal Recently reported The meta was “up to half of all the frauds reported on the Zille for JP Morgan Chase between 2023 and 2024” and “British and Australian regulators found similar frauds on the platforms of the meta.” The paper claims that Meta is “reluctant” to add conflicts to its ad-buying process and that the company is “balcons” to ban advertisers.

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