What is Happy Wine? Find out the new tendency to bet on less complex drinks

You know it Wine The green is red in redWhite and Ross too? And the color of white wine varies from light yellow to golden yellow? And Blue Wine, did you prove? Do you know? The color of the diet is the fact that the consumer decides to define between one and the other. In addition to color, a different packaging also affects the selection of users. And in the world of wine, it is not different. The wine industry is following, to conquer the new user who wants to seek lightweight, less complex and less alcohol wine. The industry is re -unveiling itself, with an eye on the young consumer, but without leaving a lover lover.

More than 5,000 exhibiting companies and 40,000 visitors from 130 different countries show the latest trends in the field, February 10-12, at Wine Paris. Launching wines with modern packaging and different design. For example, traditional Italian shiny, but the Neon is packed in a bottle with a blinking device, attracting users’ attention on the bar counter, labels with japanese design. Brazilian artist Romero Britto also appeared by signing labels for the Italian wine.

It also has Blue Wine, less than 6%of alcohol, and labels signed by renowned artists. This generation goes to something to draw attention. The product is also not highlighted; These are called “Happy Wines”, without low complex wines, without low or alcohol, should be taken at any time. Really, complex wine. How are you on this new trend in traditional wines, famous Bordeaux wines and SuperScons? They have their wonderful life, the same alcohol content (after all, the rules to meet the value of the source for them, the most complexity and high prices.

For us we are virtually earning, they reach Euro – that is, prepare your pocket. The wine industry is transforming, and this new trend should be understood that it is not a threat to traditional wines, but to attract new audience and expand the market. Happy wine, with its modern packaging and distinctive design, is a choice for those looking for lighter and more complex wine, without giving up quality and taste. And for lovers of traditional wine, there is nothing to be afraid, as classic wines continue to praise those who love them.

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