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Google shows its European ‘experiment’ news that its advertisement is useless for its ad business

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In November, Google said it would conduct “test” in eight European countries Leave the results of EU-based news publishers For lower percentage users. The results are, and the survey Said The company has no meaningful monetary value for this news. But the “public experiment” is not done for scientific curiosity. European Copyright Act The company pays publishers for using snippets from articles, and uses Google data, trying to knee a leverage of news agencies.

In its blog post, the company wrote in its blog post, “During our negotiations to follow the European Copyright Directive (EUCD) The results. “The results have now come up: European news content in search does not have an impact on advertising revenue for Google.”

Google Economics Director Paul Liuu said that when the company’s news from Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, the company did not see a change in advertising revenue and a decrease in advertising. .

Google’s Madrid campus interior
Google

Tech Crunch Notes Google is running with a fine line here. It has already encountered antitrust penalties in France on news content, and the German company is pressing the company’s news licensing strategies. No country has finally included in the “experiment”.

The company has a long history to withdraw visibility in such situations (in some cases successful), including tests CanadaWere, and,, and,, and,, and,.. California And Australia. In the latter case, the AC Grit is prevalent: after Google Threatened to remove its total search engine from the countryThe then Prime Minister Scott Morrison said, “Let me make it clear. Australia makes our rules for what you can do in Australia.” The bill has been approved and executed and Google Beaten Australian media organizations are dealing with license to content. Yes, Google search is still available underneath.

This article first on Engadget https://www.engadget.com/big-tech/google-says-its-its-its-its-its-its-s-s-experiment-shows-news- Valuable- to- ITS- AD-BUSINESS-16110352.HTML? Src = RSS

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