User behavior revolution in 2025 – opinion

By Miguel Mansellos

In recent years, the growing awareness of technology innovation, financial priorities and stability has led to the evolution of consumer preferences and purchasing behaviors.

The increasing use of generate artificial intelligence (Gen AI) in purchase experiences is one of the most amazing trends. Many customers, especially many digits, are already using Gen AI to trust these tools to shop online and make their purchase decisions.

In addition, replacing traditional search engines with Gen AI tools such as Chatgpt, reflecting consumer confidence in the ability of these technologies that provide accurate and related recommendations.

These changes affect e-commerce sites that are more concentrated on low-based navigation-based user experience and interaction. This includes the implementation of virtual assistants that guide customers in their purchases; Answer real -time questions; And provide personalized recommendations based on user behavior. In addition, these platforms must be connected to consumer intelligence technologies to constantly improve the accuracy of responses and v.

Social networks play an important role in the influence of purchase decisions. Platforms such as Instagram and Tictoc are widely used to find new products and brands, especially in young customers.

The merger between live shopping, online shopping and live broadcasts is popular not only in Asia but also worldwide. This trend allows brands and influences to communicate with real -time users, display products and answer direct questions. This approach creates a more attractive and authentic shopping experience, bringing customers closer to brands. Live shopping in the social networking platforms allows brands to reach more comprehensive audiences more easily. “Fast Trade”, classified by ultra -fast delivery options, is getting the heroine between traditional retailers and new startups around the world. With consumer demand intensifying for convenience, this trend is going to dominate the market by 2025, changes in buying habits and logistics. Companies are investing mostly in technology and infrastructure “New”

Estimates, turning the “fast trade” into a crucial aspect of the flap.

Sustainability has also become an important factor for most users, they are more aware of the environmental impact of their purchases and seek brands that adopt more stable methods. The number of customers ready to pay extra price for these types of products is increasing. Although this value is not yet suitable for bearing additional costs from these methods, it is already a trend and a differential factor for brands.

Conclusion: companies who want to be competitive must adapt to these trends and invest in technologies that improve customer experience and provide personalized recommendations.