Akor invests in luxury brands for global expansion, strategically highlighting Brazil

A. AkarOne of the world’s largest hospitality groups, the luxury and lifestyle focusing on Latin America is intensifying its expansion in the brands category. The International Luxury Travel Market (ILTM) held on May 5-8 in Sao Paulo, on the Latin US, shared the company’s details about its growth strategy in the region, highlighting the growing partnership of its luxury brands in the group’s development pipeline. With a strong presence in the market, Akar already works in over 110 countries, with 5,600 hotels and resorts, and in strategic destinations, especially in Brazil.

The country has been consolidated as one of the main markets of Akar with more than 330 hotels. The company already has four assets in the luxury and lifestyle section Fairmont Rio de Janiro Kopakabana And the SoftelIt will be re -opened in 2026 after a large recovery. In addition, ACCOR is in the process of developing new projects Fina Sao Paulo.

Akar’s luxury brands have popular names in the portfolio Orient ExpressWere, and,, and,, and,, and,.. RafflesWere, and,, and,, and,, and,.. FairmontWere, and,, and,, and,, and,.. SoftelWere, and,, and,, and,, and,.. A collection of symbols E. MgalleryIt meets a variety of guest profiles. Lifestyle brands, obtained by ElectionHow DelanoWere, and,, and,, and,, and,.. Mandrian E. SLSPart of this expansion strategy is also trying to serve users of various profiles and preferences. Together, these brands represent great growth opportunity, which goes to clients with high purchasing power from wealthy passengers with a different portfolio.

“Our ambition in this region is to lead the industry in all disciplines, which means expanding our presence and focusing more on luxury and lifestyle brands.

South America

Akor is expanding its presence in other countries in South America, especially ColumbiaWhere Sophetel Barrow Kalablanca Beach Resort And the Softel Legend Santa Clara Cartazena They are new milestones of the company. In ArgentinaThe group already has two units SoftelAnd no UruguayOh Softel Montevio Casino Karasco & Spa This is one of the main destinations. In addition, Akar continues to explore new opportunities Central America E. MexicoWith your brand expansion Softel.

The company also strengthens its commitment to loyalty and customer experience through the program All – Akor Live are unlimitedIt provides special experiences and strategic partnership to 100 million members.

With a clear view in the rising portfolio and Latin America, Akar follows its way to further consolidate its world presence in the luxury and lifestyle market. With the development strategy of focusing on new openings planning and strategic destinations in the coming years, Brazil is one of the central columns of this expansion, with the promise of new hosts for travelers who seek luxury and sophistication,

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