There are those who remember one of the repeated phrases these days Wayne GriffithsUntil Monday, the CEO of the seat and Kupra brands, as an example of their adventurous mood, can sometimes seem reckless: “There is no fun without stress.” At the head of these two brands of the Volkswagen Group for almost five years, the Griffiths emphasized and enjoyed: he returned to the benefits to the company, the foundations to transform the electric car and Martorel has launched the transformation of the factoryThey know how to deal with the German matrix directors, He fought with the government due to lack of helpHe resigned as the owner of the Anfac and prepared for the rising trade war.
Your departure, declared on Monday as a volunteerHe has surprises and lightning as his style, and no one clarifies why it has happened: whether any signature as a gift to his management is waiting for him, or on the contrary it is a secret removal, when the seat is needed to face capital challenges for defensive drifts in the world? Meanwhile, the temporary presidency comes from home, Marcus Hact, in the best position – and the favorite of the unions – in a race, in a race, three names on the table, according to knowledge sources.
When one goes Location like GriffithsExcept for health reasons, it is usually for two things: or there is something good in the horizon, or something is not enough. But in this case any description in these two options ends in square. The brief note of communicating this decision, “at its own request to take up new challenges,” but once a day, Griffiths suggested on his social networks that these new challenges are not yet defined in his social networks: “I wanted everyone to know that I am happy and not.
“If you go to another site, unless you have to spend time due to competitive reasons,” explained Matias Carnero, president of the seat intercentrose committee and a member of the Volkswagen Group Monitoring Council. The description of the signature for the achievements of Griffiths is simple: the German Group together with 2024 exercise with more than 30% of the benefits and declared the template cut, The seat was able to place the type with an operational benefit of 633 million eurosThe historic 2023 record is 1% higher than the record, and 558,100 cars are sold from two Spanish teachings, 7.5% higher. Under the baton of Griffiths, after two years of losses in 2022, the Rebel Executive thanks to the great commitment of the Rebel Executive: Kupra growing rapidly in Europe.
With these achievements, Griffith may be calm and at a press conference of the 2024 results, in which the progress in the transformation of the Martorel factory – with the new battery assembly plant and the new platform in the 1st line for manufacture, has also been shown with the installation of a new platform. Electric Cars Kupra Rawal and Volkswagen ID2:
This is not so, and this manager was born in Dukinfield (United Kingdom) in 1966 – although he had a German passport and his career was tied to the Volkswagen Group – now without work. At the foot of the factory, they make it clear that they have lost confidence in consortium griffs among a worker employees, although they have not been successful in the GU. “There is so much confusion here, but we are all clear that something has happened with Volkswagen. He disappeared from one day to another and he had a relationship with anyone or again hitting the factory. In June last year he resigned as president of manufacturersIn protest of the lack of government assistance to the electric car, the movement of Pedro Sanchez is well situated in December, but it runs for two years. Reconciliation came with signing a joint statement to promote this sector.
The truth is, even though the seat is resisting, there are many Damoclases above it. One is profitable, which is stagnant and still does not meet expectations for the matrix. In 2024, revenue on sales was 4.4%, similar to the previous year, so that Griffiths did not reach 5%. Another sword is that the greatest bet to resume this profitability, Tawaskan Cupra is in danger. The electric car was convened in China, on which the European Union imposed on Chinese cars 30.7% of tariffs – the paradox of globalization – protecting the European manufacturing industry. These rates cause 2024 to cause consistent profitabilityAnd they have a lot of problems for profitability this year and for the Martorel template: European standards allow each electric vehicle to be replaced by combustion car emissions. If the Tawaskan production seat in China stops due to tariffs, the effect in Martorel is observed, where the production of combustion cars has to be reduced
The United States Challenge
Another great challenge is also associated with tariffs, this time the President of the United States Donald Trump. One of the strategies for the growth of Cupra is the geographical expansion, especially in the United States market, by the end of this decade, Griffiths have been icted. The seat will continue with this view, and from November Penske is in conversations with Automotive Group Vehicle Distribution Group. Its aim is to export electricity and combustion vehicles and make at least one model from North America. Although it has not yet been explained in which country it is made, the idea of doing so in Mexico has become strength. However, Trump’s tariffs on the automotive industry can destabilize this strategy.
They believe that this time the company’s crucial moment will be faster this time: Luke de Mio left the company to sign the company as Renault’s CEO in January 2020, which lasted for six months, which was the hardest in the epidemic, before the Griffiths order. The man from the British, who came from home, has been connected to Volkswagen for two decades and when he hired him, he came from the department of sales. The best place is now from home, so far, the Executive Vice President of Production and Logistics of Seat, Marcus Hact, German was born in 1977 in Sao Paulo and formed in Barcelona. He tuneed with the government and the unions, and Volkswagen knows him well, but he is not just in the race. There are two more names, they have not exceeded, and the matrix can always send Martorel to the manager.
However, the style of the new boss is not the same as the griffiths. Direct and habit to speak without surroundings, former representative councilor clothing and comb with a modern and electrical form, and for years he imitated Your business baby: Kupra brandIt is promoted as the profitability of the Spanish manufacturer and the vector of electrification. In the presentations of the car samples of this young brand, the executive rebellion, talking about absurdity, is reluctant to deal with such a provocative style, sometimes with the counter current, Wolfsburg executives. But Kupra joked that his siege and former leader of the German group Herbert Dies, the Kupra logo on the neck. “I am not tattoos,” he replied.
