Tech Talk explores the future of retail in reaction

The future of the retail sector collected in its first session, which was organized by industry leaders Riyadh Chinese “Tech Tok” platform; To exchange visions and ideas about rapid transformations in the retail sector in the Middle East and North Africa. The forum, which indicates the extension of the platform’s “retail sector”, comes in the frame that strengthens long -term relationships with customers and explore the role of “Tech Tok” in drawing the form of digital marketing for e -commerce and retail trade.

The head of the retail and e -commerce department at Tech Talk for the Middle East and North Africa, Aref Yahya, emphasized the importance of establishing the incident for the first time in Riyadh and partnership with a group of influential brands in the region.

The work of “Tech Talk” is focused on the deepest understanding of their needs, customs and intentions, and that the benefit of the sellers from the world’s intentions for use such as comfort, hobby and communication will contribute to permanent impact and sales encouragement.

Yahya points out that the tools that provide the tools that provide tools to meet these sophisticated needs are aimed at helping brands and tools that provide consumers with real acceptance experience.

The first dialog session is focused on the new generation of trade, which is not satisfied with improving e -commerce experience, but also completely defining it.

Participants provide a method of imitating the way of shopping in their daily lives, as it is beyond to meet the job, which should meet the deepest emotional and social intentions that contribute to creating a comprehensive shopping experience.

Considering these factors in creating the experience of contemporary electronic trade, the session emphasizes the importance of the three main axis to meet the aspirations of consumer, namely: the validation of the validity, improvement and information of information. The speakers point out that this development markets will open up to new limits to meet the various needs of consumers by combining the purpose and value.

When it comes to the second dialog session, it has acted in how to use artificial intelligence and automation to meet the needs of consumers through tools such as “Smwee” and “Smart +”.

The speakers have pointed out that the creative platform “Smwei” tool, ideas and content, which relies on artificial intelligence, contributes to simplifying the generation of the product, as 75 percent have confirmed the ability to accelerate the completion of 75 percent, but that 24 percent of the campaign has improved. In the same case, one of the media solutions to the “Tech Talk” supported by artificial intelligence is “Smart+”, strengthening the ability of the campaign by automating improvements to increase compatibility and achieve the best returns. An example of this is “Rocket” Perfume Company, Saudi Arabia, thanks to the “Smart +” 190 % transfer rate, decreasing acquisition costs, as well as an increase of additional purchases from traditional campaigns to “Smart +”.

In the relevant context, Tech Talk signed a strategic partnership with the Saudi Research and Media Group (SRMG) on Wednesday, to initiate the next generation of content manufacturers and to advance commercial growth through innovative programs.

This partnership depends on the skill of the “Tech Talk” platform in increasing the spread of content, increasing the conversation with the digital area of ​​the region, increasing the “SRMG” and its prestigeous and varied media platforms in the major events of the major events of the major events of the major events of the major events of the region.

The Chinese company for the “East Economy Bloomberg” Channel is expected to establish a regional headquarters in the first quarter of this year in the first quarter of this year.