Puma displays its new ‘hub’ for the Runner Community in Barcelona

Puma Opens High point that fueled nitro In Barcelona, ​​pop-up dedicated Running This is part of your world campaign Go to the jungle And the German brand is the largest activation in Europe. This ephemeral experience is to connect technology, community and emotions Open from May 8 to 22 In the neighborhood of BarcelonataOne of the city’s most significant and active enclave.

Considered as a place of living, In a steady movement And refers to the philosophy of it Go to the jungle. Increases energy revenue Increase the performance and experience of each stride and runners.

This product is performed in the innovation A An undefeated climateBarcelona’s Mediterranean coast, the right view of experience Runners HighThat “Subidan” o Happiness sensation The runners feel and it continues to walk every day.

By range Special activities They are going to expand for two weeks of pop-up openings, every day High point that fueled nitro It provides many different activities.

There are running sessions with puma athletes on the agenda Meritxel Soler Oh Jordan Diaz Y. Run Clubs Campus, too After the partiesExciting discussions with brand experts and ambassadors, Product tests And the live podcast video is also recorded from space.

This initiative strengthens the commitment of Puma to the Runner Community, which provides Experience ecosystem It stimulates, consolidates and consolidates the relationship between the brand and the runners