Kantar media inquiries on Monday and this “extreme cases”

This Monday, April 28, Spain – Peninsula – and Portugal faced unprecedented blackout, leaving two countries without lightS. Hours have passed until different Spanish regions begin to recover Power supplyAnd not yet 100% demand is not recovered.

The media did An unusual task to inform citizensDespite very few resources – the vast majority could continue to work with emergency generators – and in the absence of much information. In this case, lRadio Half has become Par Excellence.

But what happened Television? The truth is that even though most of the citizens are, the chains continue to work They can’t see television (Except for Canary Islands, Seatta and Melilla).

Obviously, it has completely influenced audience data. In addition, it should be noted that most of the chains 1, telesinko or antena 3Were, and,, and,, and,, and,.. They have edited their programming And they made information specialties.

Depending on this situation, Kantar MediaWere, and,, and,, and,, and,.. Special institution In the measure of inquiries published by the previous day results, it was issued a Communication.

“As a consequence of the general electricity that affected the entire peninsula at the beginning of yesterday and today, At the end of the consultation process with panel houses, 83.07% was achieved by global ideological productivity The three areas with productive are less than 80% (Andalusia, Castilla Law Mancha and Galisia), which begins to explain the company.

“Depending on the condition of less common productivity, We use the second window of home calls planned for these extreme cases This allows the first window to be reinforced with the houses of the panel that cannot be contacted. This new window will start from 08:30 this morning at 11:30 am, ”he added, revealing the way they manage.

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Finally, the Kantar media pointed out, “The forecast is that we can do with this second contact window Return productivity in all areas So you will be able to publish data related to April 28 At 3:00 pm. Today“.

“With this action we hope that we can deliver full data of all areas with more than 80%productivity. However, if some range is less than 80%after this operation, data related to more than 80%of productivity will be published, Moving the publication of areas with less productivity the next day“They are added.