“To build the future of Europe, we must focus on Africa.”

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Morocco was the fifth highest in Africa in 2024, according to Estanista.

Meanwhile, the S& P Global Ratsals raised the country’s credit rating to BB+ from a positive perspective, to replace the previous stable perspective. This gives the country the third highest rating on the continent, after Botana and Mauricio, the only nations that have reached the “degree of investment”.

According to the S&P, the BB+ case indicates that “the Kingdom will enhance the date of application of reform to support growth and reduce its deficit.”

This coincides with the conscious efforts of the country to attract foreign direct investment and stability as a gate between Europe and Africa.

In this episode of “The Great Question”, the Economy Editor in “Euronews”, Angela Barnes, with Ali Sidkiki, Director General of the Moroccan Agency for Investment and Export Development (AMDIE), talks about the future role of the country in the global economy.

How can Morocco support the economic future of Europe?

While Europe faces the challenges of competitiveness and uncertainty about its future economic relationship with the United States, it is important for the bloc to explore other strategic societies.

“When we talk to our European counterparts, we understand that green industries that are compatible with ESG standards are a priority for them. They also seek to increase profitability, competitiveness and future markets.”

“Africa is also the future market (…) We clearly believe that Morocco is part of the solution for European companies.”

The Moroccan Investment Charter, which was first offered in 2022, seeks to “increase the rate of private investment to two -thirds of the total investment by 2035”.

The message launched the mechanisms of support for investment, and improved in the business climate by simplifying operations and bureaucracy, and improving governance so that all regions can benefit from tax incentives and legal guarantee.

“It focuses on creating an adequate environment for investors, less bureaucracy, and more efficiency,” Cedici explained.

He added that the country has established a ministry of investors and AMDIE “to help investors and provide comprehensive services; we are working as one window for any kind of investors.”

Moroccan energy industry

Morocco contains the growing green energy industry, especially wind and solar energy.

The Kingdom is looking forward to obtaining at least 52 % of electricity from renewable sources by 2030, which will put it as a regional commander of energy transmission in Africa.

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“What we want to make sure is that these capabilities are used to work positively on the Moroccan economy,” Siddiki said.

“We have a large number of young people who join the labor market, and this represents a great opportunity, but it also represents a challenge: We have to create job opportunities. Now, the strategy is how we can benefit from our natural and sustainable resources to create sustainable jobs for our youth who reach the labor market.”

The big questionIt is a series of “European Business” in which we met leaders and industry experts to discuss some of the most important topics in the current agenda.

In the video above, you can see the full discussion with the Moroccan Agency for the Development of Investments and Exports.

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Video editor • Nicholas Cocate

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