‘Einstein Dose Pets’ has launched a health plan for doubling and dominating the interior of Sao Paulo

Moved about the pet market 77 billion Riyas em 2024But most health plans Dogs E. Gatos Still putting aside full hospital care. AmbulanceWere, and,, and,, and,, and,.. UTWere, and,, and,, and,, and,.. Tomography E. Surgeries They are often not covered. The result is a limited service that depresses Tutors And leave Animals Harm.

A. VFPFour network Veterinary hospitals From the inside of Sao Paulo and the minor, he wants to fill this gap. From JuneLaunch a Health Plan It has unlimited care in their hospitals with high complexity structure 189,90 Riyas Per month. There is an idea to meet 5,000 animals No ”Einstein dose pets“Until the end of the year.

This experiment comes in by the time the company has already worked four HospitalsPlans to reach 16 units Up to 2027. “We want to democratize veterinary care with quality and cost ability attendance” Zono Marcos RiosFounding partner VFP.

The business model of VFP

A. VFP Born from the demand of Tutors Is unhappy with traditional plans that provide less coverage and no Own hospitals. Today, the network has four units and four structures. Ribiro PritoIts matrix, registration between 30 E. 40 Daily, adding performance Partner doctors.

The plan of VFP It depends on the network Veterinarians Partner They work in their own clinics, but used Hospitals Image tests, hospital and hospital and Surgeries. Model B 2 b 2 c Tries to bring faith TutorIt can be provided by a veterinarian you like, with security Hospitals Anything is ready An emergency.

The construction of units is impressive: Utis High complexity, TomographyWere, and,, and,, and,, and,.. Own ambulanceWere, and,, and,, and,, and,.. Ultrasound E. Surgical center Available 24 hours. It, in the lowland cities approximately 200 thousand residents“We have only taken the internal quality service available only in large centers,” said Rios.

During the past two years, income VFP Three times increased 400 mill to to 1.2 million Riyas Per month. To to 2025The reference should be reached 25 million annual And double the income every year. Almost 200 employeesPrepare an investment round to extend the network operation.

With launching a health scheme, VFP provides full coverage in hospitals with partner experts and selling directly to tutors.

Copper plan ConsultationWere, and,, and,, and,, and,.. TestsWere, and,, and,, and,, and,.. VaccinesThe hospital and SurgeriesWith options 189,90 Riyas Also senior versions for Animals Above Seven yearsA. 299,90 Riyas. There is no limit for use UtisTests or procedures.

“There is no hospital for traditional plans. Our client goes Hospital Network’s, which contains cutting -edge technology Tomography E. Ambulance. It is not in the inside yet ”he explained Rios.

Challenges and plans VFP

What is the main obstacle Tutors To choose the plan in the background of most options in the market, most of them are focused on cheap and volume. “Show that plan VFP Provides superior quality and access Hospitals Structured is basic, ”says the founder.

Opening the target 16 hospitals Up to 2027 And achieve annual income 50 million Up to 2026. The focus is to consolidate the brand in the interior of the country. The expansion is concentrated in the interior Sao Paulo E. Minus GariesWith possible entries ParanaWere, and,, and,, and,, and,.. Santa Katerina E. Rio Grande Do Sul.

“Our plan is not just growing, change the market mentality. Tutor The health of animals should be understood as investment, not the cost, ”he said Zono Marcos.

“To start a plan June This will be the first step to change this sector, ”he concluded.

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