The broadcast service changes its name again
Monotheism Running As a market where everyone wanted to participate, they had heroes (regardless of Netflix Y AmazonOr to a lower degree Apple TV+) the date Majors Hollywood who wanted to have their own platform. Disney Form Disney+Later Paramount y universal They released Paramount+ y peacock (Both were combined in Spain Skyshowtime) Then there was a strange situation Warner. Among the real estate that was the TV catalog HBOAnd this brand seems to be preserved.
So in 2020 it was launched HBO Max: Platform Running From Warner, which has been linked under the same production of classic HBO production with new TV and cinematic versions. But there was no entire story, at all. Warner’s subsequent integration with discovery (Which led to Discovery Warner Bruce) He called for the redesign of its platform RunningSo in 2023 reconstructed simply Upper. It was a very controversial movement, as it means abandoning the brand that has been given for decades of legal time and prestige of Warner’s content.
A little more than two years ago, Max was another competitor Running Aside from the differences, he did not go at all. This week a advance Warner Bruce Discovery in New York and the results of the first quarter of 2025 were shared, as it is very positive in terms of subscription numbers. However, it was in this same event where David ZasslavCEO of Warner Bros. Discovery, gave the most shocking news.
according to Hollywood ReporterWarner retreats. Max’s name will become HBO Max again: The second time that the platform is renamed less than five years. Being a more complicated process, in fact, because HBO Max did not arise from nothing: actually originated from Warner’s first attempts to RunningThe introduction as HBO now y hbo go. The situation is so happy that in his press statement, Warner joined herself with Gilo using Mimi from friends: The person who appears in Ross (David ShuimerScreaming “We were taking a break!”.
Thus, Zaslav explained the decision: “The strong growth that we saw in our service Running Global depends on the quality of our programs. Today we return to HBO, the brand it represents The highest quality In the media, to increase the acceleration of this growth in the coming years. “
A logical decision (in its own way)
Casey PliesHBO president, began to say, “With the course we hold and the strong defense that we enjoy, we believe that HBO Max It represents much better Our current proposal to the consumer. For those who deserve to pay“.
Warner Bros Discovery cannot miss a brand like HBO (which collective awareness continues to link Sopranoand Wire S. game of thrones) Therefore, he returned to these three shortcuts. BLOYS details taken after several months discussions, which were concluded that what identified HBO was a high -quality image, which came very well to discriminate in the market.
Zaslav then prefers to determine HBO production according to “Less more”Less productive, more quality. The statement flows to this issue, being the indirectly direct of Netflix Style MASS companies that have been launched. “This development has been affected by the changing needs of consumers, and the fact that no one says today that they want more content: You want better content“.
“Through other services that cover the basic needs with size, Warner Bros. Discovery was clear For more than 50 years That HBO. “The statement concludes that” the return of the HBO brand to HBO Max will lead the service and It will amplify uniqueness Subscribers can expect from the offer. ”
“It is also a testimony on WBD will to rid its strategy and focus to improve its position towards success.”
Zaslav has already shown a new slogan, leaving the blue color that took the first HBO Max during his short life (and the person with Max today), to return to Black and white tone Remind us of the classic HBO times. The platform will change its name throughout this summer, as it is unknown when it will happen exactly in Spain.
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