“I’m not doing it for money. I have a lot, more than I will need it at all. I do it for the sake of love of art.” This is how it begins The art of the deal (Random house)and Biography Biography Donald Trump Where he left his good instinct in the business world and his own way of making deals. Journalist Tony Schwartz was written in 1987 in 1987, when Trump was already a successful businessman, but he is still far from politics. The book has since sold more than a million copies and their pages still reveal because it can help understand some of the decisions made by the current president of the United States.
Reading the folder there is no doubt that Trump He moved to politics “art” to negotiate Although nearly 40 years have passed since the book was published, it seems that there is no debate that many of the guidelines that appear in the good negotiating guide are applied in the White House. Here are some examples:
Definitions and trade war were launched
From the reputation that The definitions announced by Trump against half of the world They have caused an earthquake that is still unknown to international trade and left the world’s bags to give the borders without a goal. The jump to the United States is protective A very risky movementBut the Republican has already shown his audacity on the pages of his book:
I love to think greatly. I always do that. For me, it is very easy: since you have to think anyway, it is better to be great.
Many people think about a child, because there are many who fear success, fear decision -making, and fear of winning. Which gives a great advantage to those who gave me “
We do not know whether the play will be fine for Trump, but at the present time, Washington phones have stopped sounding because all countries affected by “tariff” They are trying to negotiate agreements with the United States to avoid a trade war From the growth of the morning. probably That was Trump’s true intention When he submitted the Bets list: negotiating more useful conditions for us exports:
My style of negotiation is very simple and flat. I pointed out very high, and from there everything to throw and throw until I get what I want. Sometimes I agree with less, but in many cases I achieve what I suggested.
In any case, Trump is convinced that the United States is not receiving fair treatment By its commercial partnersEspecially from China, but also by the European Union, Canada or Mexico. “The European Union has been created to have sex with the United States,” he said literally in public places, so it is not difficult to imagine what he will think about. This feeling of grievance shows that he started a commercial war, even at the risk of recession:
If it seems to me that I am a victim of injustice, then I prefer fighting, even if it is expensive, difficult and risky.
There is a specific paragraph in which Trump appears in 1987 his intentions to set borders for imports. It can be read in Chapter 7, where he tells a lot Japanese millionaires buy floors in Trump Tower New York. Although he says he “has great respect” for them, he says the following:
It is an ordeal that for several decades, to a large extent, has become a largely rich decades, to annoy the United States with a selfish trade policy, which
Our political leaders were unable to confront him.
Of course, Trump is also considered in the book You should be “flexible” at workThus, this “flexibility” that was shown with definitions, Which finally stopped for 90 days For all its commercial partners, with the exception of China:
I protect myself, I try to stay flexible. I never approached one work or one approach.
In Shawayi, he kept many balls in the air at the same time, because many companies fail the reason for their similarity.
An instinct against the advice of economists
Many economists have warned that customs tariffs can take economic recession to the United States, but Trump has already emphasized in his book It is preferable to be guided by its own instinct And that he does not support listening to academics:
“I would like to believe that I have an instinct. That is why I do not shrink hordes of economists or trust in many market studies. I do my own studies and extract my own conclusions.”
However, this instinctive measure should not lead us to reduce your decisions, because Trump explains He does not like to leave anything randomly And that is when you move, its consequences are usually calculated:
“People think I am a player. There is nothing further. For me, the player is the person who puts coins in gambling machines. Best ownership of machines. The bank always wins.”
Defense expenditures, and the position of power in NATO
The first days of Trump in the White House also put the global geological board of directors to warn their partners in NATO that the United States is no longer ready to continue financing its safety. So much, that European countries are preparing the largest increase in military spending From the end of the Cold War. Trump knows what At this stage, he generally has a mango He did not hesitate to play this original:
The worst thing that can happen for one in business is to have an urgent need to do so. When this happens, the opponent inhales the blood, and you can take the dead.
It is better to negotiate the position of strength, and the strongest position is the place that has the feature “
In business, the advantage is defined as the existence of something that the other wants, or rather,; Or best of that, it cannot happen without what you have.
Trump is that European countries have benefited from the United States Savings in defense, while Washington has allocated a good pinch of its annual budget to ensure NATO borders. In the book, he explains that he does not support that he treats him unfairly:
My personality is very possible and I am well moved with those who behave with me well. But when someone treats me badly or unfairly, or intends to benefit from me, my position was always fighting with maximum hardness.
The bureaucracy enemy
The bureaucracy in Trump Trekia has always caused, and perhaps for this reason, He hates negotiation with blocs such as the European Union or NATOWith multiple overlap energy structures. He prefers dealing directly with governments with the authority of the real decision and reaching agreements without relying on levels outside this negotiation:
In many large companies, the answer to any question must be passed through seven executive layers, many of which are unnecessary.
In pages The art of the deal Emphasizing not to rely on complex hierarchical structures It was always one of his advantages In the world of business:
We had an important feature: the fact that we were not bureaucratic. For this reason I saw myself in a position that allows me to act faster than my competitors in many companies.
In our organization, he can ask me his question directly and will get an immediate answer.
To talk about me badly, but talk
Also, the eccentric character of the American president has a reason for its existence and thus is reflected in the book. Searching for influence and high data Theaters are in front of the media It has always been tools that I used to succeed at work and did not stop using them in politics. He says on page 38: “It never hurts me a little of exaggeration.” He realizes that this is exactly what the press is looking for:
Newspapers are always concerned about a good topic, and more exciting, that was better. If you are somewhat different from others or a little scandal, if you are doing controversial things, then the newspapers will write about you.
I have always done somewhat different things, do not scare me for controversy, and my work tends to be a little ambitious. The press is always looking to write about me.
The famous phrase “They talk about me badly, but they speak.”Tribal to Salvador Dali or Oscar Wilde, among other historical figures, Trump is on the pages of his autobiography:
The most prominent is that even the decisive article can be valuable for business, although it works personally.
A good advertisement is the best to bad, but bad ads are sometimes better than any ad. In one word, he sells controversy.
Putin and the Ukraine war
Trump did not hide his harmony with Vladimir Putin and Fateh Negotiations with the Kremlin to end the Ukraine warWith a degree of 180 degrees to the demanding policy and colors in the atmosphere of Biden. Although Putin’s convincing is not an easy task, the Republican explained He loves to negotiate with difficult typesAs I did for life in the real estate business in New York:
You have to deal with some of the most cunning and unique and worst individuals in the world. Likewise, I would like to face people of this kind, and I would like to overcome them on their land.
It also records your interest To expand your business to the Russian market. In fact, he talks about a trip that made Moscow in 1987 with his first wife, Ivana, to build a hotel in the Soviet capital. Trump did not wrap his back on Russia:
It was an extraordinary experience.
We visit half of the canzes from the possible locations of a hotel, so
Several near the red arena “
Gaza, Rivera de Orient Portos
The New York pole launched a strange idea of The conversion of the Gaza tape into a kind of Riviera in the Middle Eastand Fill in hotels, resorts and golf fields Next to the Mediterranean Sea. There is no doubt that the Gaza site is lucky, but it is difficult to believe that someone is raising a similar project in a war -destroyed and cultivated area with corpses, without taking into account that this means that 2 million Palestinians are expelled.
The distance between Gaza and Manhattan is Sidereal in every way, but Trump used as a real estate promoter Activating or building in the depression areas in New York And dreams transferred that experience to Gaza. Thus, he remembers, for example, his purchase of the Commodore Hotel in 1976, when he was a dilapidated institution and lost a lot of money in the city of skyscrapers in a deep economic crisis.
The desperate situation in the city was my most powerful weapon. So that no other promoter thinks about buying a devastating hotel in an area less than a city in retreat.
It goes without saying, after the subsequent acquisition and reform made by Trump, the old dean Grand has become New York’s lifeA successful hotel in the heart of Manhattan is more interesting.
