Should I name Europe a Vinu How “Light in Alcohol” or Spitz Aperol? A new layer is at risk of promoting consumption by offering the importance of the real graduation of these drinks, What raises public health problems And doubts about the ownership rights of signs.
He has The last package of measures on wineThe European Commission has proposed the criteria for new signs that offer sects such as alcohol, 0.0 % and “light” alcohol for Vinícates products without alcohol or with Low alcohol content.
Alcohol “Light” applies to wine with alcohol graduation that exceeds 0.5 %, but at least 30 % less than the minimum graduation required for that category before alcohol entertainment, which is a process that is a process It removes alcohol wine.
This definition means that some harmful wine can be classified as “alcohol light”, not just a “light wine”, although it continues to contain alcohol more than most beer, apple juice Drinking the main composition is flavor and alcohol).
A more detailed examination of the organization reveals that, To be classified as such In the European Union, Wine must have the minimum content From 8.5 % alcohol depending on size. This means that, according to the proposed definitions, the emptying version of the standard wine can be classified with alcohol content to 5.95 % as the light in alcohol.
The same applies to sparkling wine Like French champagne, the Spanish cave, or the Italian priest, which must have at least 8.5 % of alcohol. SThe solutions solved can contain alcohol in the United States Up to 5.95 % of alcohol and are still entitled to obtain alcohol light.
Likewise, wine wine, such as French mneums, and Spanish generous wineThey must have at least 15 % alcohol according to European Union standards. In this case, it can carry a copy of alcohol with 10.5 % of the alcohol “light” alcohol.
Stronger
This signs approach I can give the wrong impression that these alcohols are really weaker than they are. He will receive wine Do not receive a preferential treatment with this system, since drinks with similar or lower alcohol content, such as most beer beer (3.5 % -5.5 % of alcohol depending on size), wheat beer, and pale tongues (4 % -6 % of alcohol per size), do not receive alcohol sign.
Dry and sweet apple juice (4 % -6 % of alcohol in size) and decreased alcohol in alcohol, such as sprites and solid sect. It contains alcohol less than the new wine categoryAlcohol will not be considered “light”. The package on wine has sparked criticism of consumer organizations, civil society groups and NGOs, which argue that the European Commission has only consulted wine makers by writing new standards, with the exception of other interested parties.
“What is the committee and wine makers To decide that this was necessary and that consumers want it? Prevention of alcohol -related damage.
Peliti Doubts about the justification of the new regulationsOn the pretext that the executive authority of the European Union focused on economic interests instead of the effects of public health. “next to, Publicly in conflict with another series of rules “From the European Union, which proves that the nutritional information of consumers should not be misleading,” said Berletti.
he Systems 2011 on the food information provided to the consumer Organizing information practices only It is frankly proven that the mode of signs should not indicate that a specific food has special properties common to similar foods.
The power of the “light” poster
Richard TharNobel Prize in Economics for their work in the behavior economy, He appears in his pioneering work on the call “Pay the theory” how consumers can be affected by placing and placing signs. The term “light” It is already used widely in the food, alcohol and tobacco industry To influence behavior From consumers.
The investigation indicates that Light ‘Signs modeEspecially with regard to reducing sugar Consumers urge belief The product is really healthier than it is really.
Something similar with CigaretteStudies from the World Health Organization (WHO) and the management of medicines and medicines in the United States (FDA) revealed that terms such as “light” and low in the tariffs on the tar to believe that these cigarettes were less harmful. So, Many countries have banned these conditions In cigarette packages.
propagandaIn the alcohol industry, “light” signs are especially widespread in the United States, where Trademarks such as Coors, Budweiser and Miller have provided “Light” versions From beer in the seventies, which makes it popular among consumers.
A recent study on Signs of alcohol He concluded that although the characteristics like Low or Surbajo in alcohol were reduced by the product’s attractiveness, In the significant impact In understanding the consumer of alcohol.
However, the introduction of the term “light” alcohol for wine can be it OppositeIt seems to make the strongest wine less powerful and more attractive, Especially for consumers anxious For health, younger demographic groups and those who practice physical exercise activities.
