Deco and 24 Associations complain to the European Commission on Sheen – for business
A. DECO, the other 24 complained to the European Commission along with other European consumer rights organizations And to consumer protection authorities Against sheen. Associations blame the online store Methods of misleading – called Dark patterns Or vague models – to inspire users to buy more than they want.
Protect Associations The use of these methods can cause harm to consumers and the environmentRecent studies of various consumer organizations in Europe supports the resolution.
Add methods in question Compromises the capacity of consumer to make steady and information optionsThey justify the goals of environmental transition and push customers to unwanted expenses.
Shein is asked to be The immediate end of the use of illegal emotional manipulation techniques“Do you definitely want to leave? Do you lose this promotion!” Perceived in phrases like Scroll Infinity has been used in the pages of the shop, which insists that these are Trade methods are considered unfairIn the light of European orders on European law and unjust commercial methods.
The associations also ask that they are Sheen tests require client evidence submitted on platforms to be authenticAs well as frequent suggestions of “limited stock” or “lightning promotions”. If not private, they should be removed.
In the note issued on the complaint, the deco still stresses it This Ultra Fast Fashion Model Promotes Suddenly and Excessive Consumption And this creates an impact beyond financial cost, as the textile sector is one of the huge environmental footprints.
DECO and 24 Complaints filed by other associations, under the BEUC coordination, asks for A “Firm and wiped out” from European officers In relation to sheen, but The same type of research is expanded to other platforms With identical methods.
Remember that At the end of MayA. Sheen has already informed Sheen due to a set of methods of violating National Officers’ network at Consumer Protection Cooperation (CPC) Consumer protection.
Effective authorities of Belgium, France, Ireland and the Netherlands with the coordination of the European Commission will lead this action and this is a consequence of A Sales made under investigation, stress and spread and incorrect information that detect evidence of false reductions Or fraud.
A. The platform has a month to respond to the CPC network And if you do a conversation to implement actions that correct the situation. If this does not happen, the authorities may go ahead with sanctions, which are penalties.
AS European actions to verify the alignment of sheen methods with the rules of this regionBut it has not yet given great results. Em February, the The European Commission announced Who sent an information request to the company In accordance with the responsibilities of the control of digital services (DSAIn the aconim).
Are in the question The transparency of the system of content and illegal goods and recommendations in the market is possible presence Of the company.
In 2024, the Sheen is part of the list Due to its market share of companies in charge of DSA In e -commerce, local competitors repeatedly say that it has been achieved at the expense of illegal practices.
