Healthy Food Light .. How can marketing phrases deceive us? …
As health awareness has increased in recent years, many consumers are trying to choose the food products described as “healthy”, and they are looking for a collection of attractive phrases such as “added sugar -free”, “organic” or “rich in protein”. These words often make sure that a better lifestyle goes in the right direction.
But many of these products do not need to achieve the desired health benefits, but may have hidden components or harmful alternatives to compensate for reduced components. This makes it vulnerable to many consumers to be affected by carefully designed marketing tactics in order to exploit health awareness without providing the value of real nutrition.
In recent decades, a significant increase in health awareness has seen the world, as well as life -related diseases such as diabetes and obesity have led to the search for the healthy diet preferences of many people, which have its impact on the market.
According to the report, the amount of healthy food sales worldwide reached more than $ 594 billion by 2024, and it is expected to reach US $ 859.43 billion by 2030. In the Middle East and Africa, the healthy food market has reached more than $ 16 million by 2024, with an expectation of up to 9.5% of the year up to 2031.
How does marketing deceive us?
Although food companies promoted consumer health, many of them are the primary goal of them, which leads to the use of many marketing strategies, the most important of which is called the “health halo” effect.
This psychological phenomenon refers to the course of assessing consumer products, as they have signals such as positive words or “natural” or “fiber -rich”, without verifying their real components or full nutritional value. These phrases often emerge as a partial positive feature and ignore the negative features, leading to false confidence on the product.
This effect is associated with many cognitive dependence, which is “confirmation dependence”, which only searches for information that supports their prejudices, and is considered to be very effective in the “dependence of appearance”, which is very effective from the outside.
A study published in 2022 shows that more than 60% of participants have reviewed the validity of food products after reviewing their packages titled “Food Marketing and its impact on people’s health”. The change of appearance confirms the strong influence of visual components in the design of consumer awareness and the words and colors used at the end of their purchasing at the end of their purchasing.
Marketing terms often have false impacts, which do not need to reflect the actual nutritional value of the product. For example, a product does not mean “low -fat” that does not mean “low -fat”, as some companies seek compensation for confusing cholesterol by adding more sugar or starch to improve the flavor, which is less effective than the entire fat version.
Also, describing the products as “organic” does not guarantee that they are healthy. Organic agriculture is mainly aimed at protecting environmental systems and reducing the use of chemicals, which do not mean that the existence of this explanation in a production set is compared to others in comparison with the presence of health.
As for the word “natural”, it is one of the most common and mysterious words because it is used without clear controls, and often contains a higher rate of product fructose -like products, with some extracts that contain this description.
Despite the common attention on calories, fats and sugars, many consumer unnoticed aspects, sodium and sodium are often included in the label of food label, and it is difficult to understand the effect of normal consumers, despite its direct contact with health problems such as hypertension and heart disease.
A recent study from Liverpool University indicates that it is sufficient to view fast food ads for children only 5 minutes to consume about 130 extra calories, even if there are no foods in the ads, business slogans.
But the effect is not limited to children; Today ads are hidden within the content of the communications instructions, which appear to be alert or test, which can be vulnerable to the consumer unknowingly vulnerable. Companies no longer rely on art stars, but also seek to change the healthy image of their products to change the healthy image of their products, which leads to the purchase of products on digital sites because they are not verifying their true nutritional value.
How does health light affect us?
The health impact of buying the amount of food we eat, the consumer belief that this product is sometimes healthy is sometimes healthy, and that their health foods are more likely to include side foods, drinks and sweets, and excessive appearance, including excessive appearance, etc.
The impact of health light is not only for phrases written in stickers, but for example, it sometimes depends on the extent of participating in the company’s reputation and social responsibility, as some consumers consider that socially responsible companies create better and healthy products, which ignore the content of their products.
How to avoid a healthy marketing trap?
Read the rear of the set: not only depends on the main phrases on the face of the product, but also check the nutritional values and the table of materials.
Learn to read food stickers: Your understanding of written information will help you make healthy and research decisions.
Beware of common phrases such as “natural” or “organic”: does not mean that the product is useful for health, and it is often used as marketing tools.
We balance between calories and nutritional value: there are no useful nutrients in some lower colorie foods, vice versa.
Look at the amount you consume: even “healthy” products can lead to the opposite results if you eat plenty.
Avoid Ultra -Cyclone Foods: they often contain sugar, fat and salt.
Stay away from the products in:
- Congenital fat
- Hydrogenated oils
- Industrial flavors and colors
- Added to local
- Protection
Awareness is the first line of consumer safety. Choosing a healthy diet should not be built in bright slogans, but rather based on the proper knowledge and verification of the facts.
