Battle of Fried Chicken Empire: Two brands compete with the same name – President

An international fight Intellectual property One Fried chicken brand Light up the discussion between customers and rebounded the old resentment Immigration.

In the middle of the dispute a Mark Name to become a symbol of childhood taste and identity National Na Columbia:: Frisby.

A. Colombian network De fast foodEstablished 1977 em PereiraWorks today 280 units And earned more than 200 million em 2023 – Value to go from value 1 billion Riyas.

But now the company needs to deal with the unexpected rivalry: Spanish Namesk, recorded Frisby Espana SLWho started using the name Europa.

The case came to light after Colombian Company Allegedly accused of misappropriating the Spanish company Mark. Frisby Recorded its brand European Union em 2005But it has recently discovered commercial use Spain. On the other hand, the Spanish company has lost their rights because they have not explored their names European market. A. European UnionHowever, it has already decided in favor Frisby Columbia.

“It’s not just that Mark. This is part of us Culture“, A company spokesman said that the sudden mobilization on networks was turned into a kind of case National Crusade.

Behind the scenes, the The legal group And and Frisby Works to extend the protection of Mark In other countries. The goal is to avoid and judge new episodes of allocation now International expansion A company in security.

When he built an empire, he doubled wealth in a year and reached $ 17 billion with fried chicken

How the conflict has changed National bottle

A. Reaction Na Columbia It is immediately.

Oh Former President Alvaro Urib Posted a photo of eating at Frisby And stated: “In the belly, Frisby It is the original ”.

A. Colombian Navy He also jumped: “You are Colombian in the blue you save” you have embraced with a military person Brand Muscat – Dance Chicken of Red Cap.

A hashtag #Frisbyoriginal Gained strength, driven by the other Local brands AS AlpinaWere, and,, and,, and,, and,.. Qbano And even the opponent KFC ColumbiaIt has declared public support Network.

The most partnership was asked: “First the GoldNow Chicken? ”.

Whats at stock

Despite the comedy voice on the networks, the case opens a real challenge: How Strong markings em Local markets Can protect themselves on a global scale.

The situation of Frisby Acts as a warning to companies Latin American To extend their activities outside that plan The continent.

The conflict is particularly relevant SpainThe highest country Colombian population In the world – more than 578,000 residentsAccording to official data.

One Mercado Facilitates export with cultural and economic relationships MarksBut also increases the risk of Conflict Like.

The strength of A Mark With identity

To FrisbyA sudden campaign of dispute Branding. Oh Muscat It has become a symbol of resistance. “You go to war Spain For Chicken Frisby? I will go without thinking, ”a user wrote.

Shows the emotional force of the episode Local brands And how they go beyond the logic of consumption to change Culture. Now, the Frisby To make the conflict benefit, to extend its visibility and to strengthen its Recognition In front of the world.



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