Fiyi launches “Loloma Time”, an initiative to transform the traveler’s experience. The Pacific Island invites these tourists to devote at least one hour of their trip to Improving the environment or assisting local communities. Either by replacing the mangroves trees, participating in Beach cleaning Or learn to do traditional crafts with Fiyi residents.
The goal is to improve carrots with the help of visitors. “The real happiness does not only come from what you take, but what you offer,” says Serchti Narayan, Fiyi Tourism Marketing Director.
What is “Lulouma time”?
“Loloma” is the word Fiyian means Karam paid in loveThe new program reflects that spirit. “Loloma” is an initiative found in dozens of hotels, tourist complexes and environmental tourism operators, which is part of a broader strategy for Fiyi Preserving your cultural heritage Its natural ecosystems systems, which creates large exchanges between travelers and locals.
The initiative supports activities that correspond to four basic columns: preserving nature, supporting society, Protection of coral reefs And the care of the coast.
Guests can join the Coral Farm session, participate in areas to preserve Iguanas, take underwater in coral reefs or attend the city’s narrators. The goal is that tourists contribute at least this year 5000 hours of volunteering Throughout the country.
Tourism grows with the purpose
Fiyi bet Conscious tourism It is part of the upward trend. According to a survey in 2023 by Booking.com, 76 % of travelers worldwide claim that they want to travel more than sustainable.
In Europe, the demand is especially high, and operators respond to this anxiety. Five of the ten most sustainable destinations were in 2024 in Europe,Lonly Planet Directory, and destinations like Faroe and NormandÃa IslandsThey were praised for being pioneers in programs Community tourism and renewal.
From Thailand aGreenland, both Portsississs, have started tourism and private operators to rethink everything, since thenReactions with wild animals evenDive trips, to make them more useful.
Among them, “Time Loma” in Fiyi highlights its cultural framework, Rataged in love, not commitment. But it also has a deeper meaning. Pacific Islands on the front line from Climate crisisCompressed of the high sea level, coral reefs and maximum meteorological phenomena. Since tourism represents about 40 % of Fiyi GDP, which makes it a tool for change is not just a good policy. It may also be necessary for the future of the country.
How can tourists participate?
From five shelters of models to organic tourism complexes, 21 FIII Foundations participate in the “Luloma watch”, each with different activities. Some hotels suggest guests Dive into coral nursery houses With experts, planting original trees or traveling in environmental gardens.
In islands like Mallo and Wakaya, guests can document The weak population of Mantarse While diving or participating in sessions PEplantation And cleaning beaches. SRISHTI NARYAN, Fiyi Tourism Marketing Director, allows visitors to visit visitors the opportunity to help maintain what makes Fiyi very special: its people, its environment and its traditions.
