Euroverify: European luxury articles are manufactured in China?
propagandaA high European fashion house such as Hermes, Louis Vuitton or Prada is a purchase on the face, which can cost hundreds of thousands of euros. While many European brands Deluxe They promise to manufacture their articles in Europe (What is for many buyers as a quality guarantee), “Tiktokers” who claim to be Chinese manufacturers They claim that they are really making luxury brand articles. but,What is really happening Do fashion houses actively hide the truth?
What do these videos confirm and who publish them?
Tens of thousands of publications appeared in Tiktok under the viral brand #chinemamaufactumer, while Chinese content created manufacturers who confirm that they are really making luxury brand products. It seems that these video clips are “Tiktoker” that responds to the name Wang SinghAnd that speaks for the manufacturer of Chinese bags.
In a video he got More than six million visits -After deleted it and then my Republic by other accounts, Seng said that “80 % of the world’s luxury bags are manufactured in ChinaSeng claimed that “luxury brands take almost bags to their country to restore and install the logo. “
According to Seng, this method is supposed to be the way that makes “bags appear as” made in Italy “or” made in France “, already know, those European” developed “countries. Seng, like them, says other “Tiktokers” Original equipment manufacturers (OEM, for its abbreviation in English) Luxury brands The original equipment manufacturers manufacture the products that other companies sell in their name.
In other videos, direct indicated to duty Of 145 %, they were imposed on China for the President of the United States, Donald TrumpWhile “Tiktokers” encourages online buyers to support Chinese factories and buy products directly from them.
In some publications, the content of the content also emphasizes how to detail the qualified Chinese workers Trying market From China.
Do luxury brands make all its products in China?
Speak English and refer to prices in dollars, and videos Tikhak They seem to address consumers, known as the purchase of European luxury elements. Contrary to what some “tiktokers”, they exist Strict criteria About Description of European products. To hold the title “Europe”, the “last major transformation” of a product in the country of production must be produced.
Luxury brands realize this and on their Hermès site lists the places where they are produced and manufactured their products, None of them in China. The same applies to Louis Vuitton. NOëmie Leclercq “Europerify”, which she describes inLower limb“From the luxurious spectrum – such as Ralph Lauren or Prada – they are made in China In some stages of the production process.
However, show More As for this, this is the state of brands like Hermès, which is located in The upper limb From the luxury spectrum. Nevertheless, the sector is surrounded by secrecy: “There is no brand that you can say 100 % that is not produced in China, and they have points of sale there and it is a very dynamic market until very recently. So it is clear that they have facilities, factories, sale and points of sale and others.”
But with regard to Viral videos from TiktokLECLERCQ believes that most of the products showed by content creators Forgery. This means that it is unlikely that the data of the creators who work or represent OEM suppliers of luxury fashion brands is probably, and the reason behind this trend is political.
“The Chinese government enhances forgery production Trying to take Revenge Against American definitions. This happens while it takes 180 degrees in its legislation on intellectual property, “Euronews”.
It is common to become forgery Geopolitical“After the great invasion of Ukraine by Russia, luxury brands retired, which means that fake products from Turkey began entering the Russian market in place,” Leclercq added.
