Adam and Badami .. Beginning with a dream …
In a national scene mixed with pride, during the official celebration of the 79th Independence Day of the Kingdom, many Jordanians who raised fingerprints in many fields were his Majestic King Abdullah King Honored.
Among the respected people, Lama L -Adani’s name is the “Adam and Mashish” project, one of the most important educational initiatives directed by Arabic in an innovative and modern way.
Al -Adani started the “Adam and Mashtars” program in 2016 with Ibrahim Taha, Lena al -Adnani, and Lodfi Saeed, with songs, comic stories and videos, with the intention of teaching the Arabic language on the way.
The project was a success in reaching hundreds of thousands of children in Jordan and the Arab world, which was a role model for the use of art and technology in education. This royal honor reflected the cultural identity of the Jordanian leadership and the development of creativity in the emerging generations, and the clear news of the importance of early education and the local content of children.
In the light of the challenges facing the Arabic language and its stance among children, the respect of Al -Adani’s honor confirms that creative work in this field is royal and popular, which opens the door to similar initiatives to difference.
Al -Aadhanani: The medal is a tribute to every child, I love “Adam and Miss”
Lama El -Atnani, the founding partner and executive manager of the “Adam and Mashrish” program, does not expect nine years of hard work and bold adventures to be crowned with state respect. She says, “I was surprised and very proud.
In the Arab world, there is not enough attention to the content of children in the Arab world, and “We are one of the few working in this field, so it was a great moral motivation to continue and grow this honor.”
Al -Athnani describes the royal medal he received at the occasion of Independence Day, which is not only a pride, but also a time of collective success for all those who believed in this project. He explains: “My husband and I have left all our stable jobs and entered a great adventure because we believe in Adam and Badami.
The beginning of “Adam and Mashrish” is due to a personal choice, which prompted to create what she did not see in her surroundings as a mother, pointing out that the project came to teach Arabic to his son; In childhood, she and her husband faced the true inconvenience in Arabic, “We do not realize that we are presenting or dressed in a way we loved to learn or attracted it. When our son started, his first words were pronounced in the English language, because we needed to teach his mother tongue, because it was our identity and culture, because it was our identity and culture.
Entire arabic content
In the light of the lack of Arab content for children at the higher education and entertainment level, Al -Athanani decided with her husband to complete the Arabic content in terms of language, music and personality. Adam is his son, and the family cat, and he became a hero in a interactive world, which attracts children quickly. So, the journey that began in 2016 began with the funding of Abdul Hamid Shoman Foundation, which supported the first three seasons, before investments and income began later.
Today, Adam and Mashris have become the channel of more than one million subscribers, and its content reaches more than fifty countries. The group also participated in major international activities such as Expo Dubai, The Mars Center, the Abu Dhabi Cultural Center and the James Schools in the Gulf, which reflects the extent of the spread and influence achieved by the project.
According to Al -Aadhani, “When you are an entrepreneur in this type of project, all your efforts are focusing on work and development. This honor came at the time when we were doing all our energy, so he affected a lot.”
He also says: “We want to combine the Arabic in a difficult language in a difficult language, and that the Arabic is beautiful and interesting, and that children need to understand it, but to love it. Most of the current content is given in a difficult language, and we try to break this barrier through the actions that make it live.”
As for the future, the group has ambitious plans. For the world, Arab and non -Arabic, Al -Aadhanani reveals that they are currently working on creating a new adventure series for “Adam and Mashrish” that appear to our language, culture and beauty. If necessary support, they also want to start new plans for different ages.
“I think it is the duty of the Arab government to provide this support and funds because if we do not do it, we will lose a full generation. Today’s children are greatly affected by Western content because it is very strong, so we have to compete at the same level.”
Ravi of Lama El -Adani on Independence Day is a clear indication of the importance of the Arabic content of the children, and calling for public and private sectors to keep the time at speed and to protect the identity of the future generation.
