MERCADO has a clear goal: to constantly adapt to new consumer customs, and thus its commitment to providing a variety that responds to different types of food.
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In this context, its strategy is established to enhance healthy eating, which the company has always committed and that translates into continuing to provide a variety of various needs of its customers. Given the adaptation of products for new formats, the implementation of food information is more understanding on stickers, improving the formation of the product to be healthier and suggested to ideas and recipes with the message of “their balanced basket”.
Within this strategy, the company develops six procedures. One of them is a comprehensive review of the product formation, in cooperation with their expert suppliers, to improve, whenever possible, its nutritional value. An example of this progress is the improvement in the chocolate oat recipe, which has been reduced by 30 % of localities, while always maintaining the taste and practical application that customers are looking for. This is the way the company works in the assortment according to the quality standard: it is good and good savings.
Another work is to improve signs to facilitate the reading of food values and quantities of nutrients. In 2024, MERCADO has updated 500 packages, and by 2025, this process will continue by improving more than 2500 to three movements: unifying the formation of food tables, and facilitating their reading (increasing the size of the message, to beyond legislation, and changing the background colors and includes food information through packages, which threaten information through pregnancy through Dose.
As for the rest of the procedures to enhance the healthy diet, it consists of displaying products in shapes according to the parts, taking into account tastes and customer needs; More practical formats that facilitate their consumption inside and out of home, such as peeled walnut; Names with useful information about different ways to cook (grill, oven, steam, air frying pan, etc.).
In addition, this strategy is betting on spreading ideas and recipes under the message of “balanced basket” in order to advise healthy eating. At the same time, the company cooperates with consumer associations and gastrointestinal disorders, allergies, nutritionists, doctors and experts. Thus, with training and informational activities, it ensures that their actions and products are always supported by scientific rules.
“On the market, we understand that healthy eating is what gives us the nutrients that we need and which differ from every consumer,” says Clara Medina, the director of consumer consumption.
Mercadona
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