YouTube CEO says about innovations on the platform that the creators are new Hollywood startups
San Bruno, California*: O. YouTubeIt began in 2005, which became one of the most influential venues on the Internet in 20 years of history. Today, with more than 2 billion active users, this platform has created a new work ecosystem for creators around the world.
For YouTube CEO, Neil MohanPlatform influencers “The New Hollywood”. In their view, the creators today are similar to a small business in a field that redefines entertainment and content production.
From the videos made in rooms with temporary cameras, we see that today we see that big studios and professional teams are working on a wide range of projects. “The creators on YouTube are not just content creators. They build their own empires similar to the great stars of Digital and Hollywood,” Mohan said at a news meeting Examination Participated.
When he came to Google, after YouTube acquisition in 2006, Mohan has already examined the potential of the platform. “From the beginning, it is clear that YouTube is really creating something special,” the executive recalled.
See full interview:
What are your first seals about YouTube when you start in the company?
Neil Mohan: My story with YouTube is almost first dated. I joined Google when we sold a double click company to Google many years ago.
I also worked with YouTube in front of me or YouTube we are part of Google. I remember that they visited their thirst in San Matio above the pizzeria – a real startup spirit.
Even at that early stage, it was clear that they were creating something special. People need to share the stories of these ancestors, and YouTube played exactly. It was almost 20 years ago – I realized that it was unique.
And how do you define YouTube today?
Neil Mohan: YouTube is a platform that has its own way. We are not a social network or traditional broadcaster.
We are a service Streaming Where can someone see, create and share videos. Has been around since then Short pictures 15 hours of broadcasts directly from 15 seconds. This is what we have been doing for 20 years – and we will continue to do it.
From the beginning of the platform, how did the Creator develop on the figure platform?
Neil Mohan: It is surprising to observe this transformation. The first breeders made videos with their homes and temporary cameras.
Today, most people have their own studios. I am in Burbank at Alan Chicken Child Studio with 10,000 square feet and a fixed group.
The creators today are the startups of new Hollywood. YouTube creative talent where your fans are, and it keeps us separate.
In addition, we are the largest creator in the world. We have created an ecosystem, where you can also build audiences and business.
Although most platforms are available, why do creators continue to return to YouTube?
Neil Mohan: I always hear: “YouTube is my house.”
The creators enjoy a deep relationship with people here. The relationship with fans is more eternal, not a tendency to travel as on social networks. About 2 billion people come to YouTube to connect with their favorite creators.
It makes YouTube not only for content but also a base for the surrounding business. For example, Mr.Best manages its work around five pillars and the first is “First First.” Everything he built began here and he found it.
How does Artificial Intelligence create the future of YouTube?
Neil Mohan: AI is a tool to release human creativity. We have used it for a decade, including our recommended system and security procedures.
Now we have new tools like Dreamscreen – based on Google Deepmind AI – it allows creators to turn ideas into videos over a period of hours instead of months.
And there is also audio multitrilha, which allows the creators to publish their videos in different languages, expanding their audiences around the world.
What global trends to dominate the stage in the coming years?
Neil Mohan: First, YouTube is the center of world culture today, especially in young people.
Second, we are growing a lot on big screens like TVs. YouTube is becoming new television. Third, the creators are the new startup ecosystem of the creative industry.
In the end, the growth of AI creators and viewers becomes the foundation of growth.
For you, which innovation on YouTube in 20 years has become the most online creativity?
Neil Mohan: Our goal is to give everyone a voice and show to the world. The initial principle of YouTube is really a difference.
To say anything, YouTube is the place for it – no matter where you come or sound. The freedom of expression is our basis.
How to protect cultures from low -speaking languages such as Portuguese in the background of global growth and AI?
Neil Mohan: It is still in the beginning, but I don’t see AI as a threat to small cultures.
What we expect is contrary to: For example, Brazilian creators can reach more people abroad.
The important thing is to judge quality translations in all directions. There is still a lot of work.
What are the major changes in the ATE -tain business model in the coming years?
Neil Mohan: Ads are still the main engine of our recipe – and even the creators. But our signatures such as YouTube Premium have increased and offering customers the choice.
We also look at YouTube trade with partnerships like Flipkart in India. These are new forms of money earning that benefit all parts: platform, creators and customers.
*Google went to the United States at the invitation of
