“Woman freedom begins with his life leadership” says the free free entrepreneur

With a real desire to change the break and the world, Yasmin steria Leaving a profession for over a decade in fashion to give life To the global movement of The liberation of girls and women.

Established in 2018, the Free is free Born from the entrepreneur’s personal project and has become an evaluated ecosystem today 70 million dollars, In four continents – and in full Expansion.

“True Freedom We are standardized, without being arrested by us what others think of us. We. When it comes to it Leadership In our lives and we can afford a Benefit Deeply, ”he said in an interview with Exam.

What her imagine does not occur is that deep pain is fuel to the birth of social business. At the age of 21, her mother took her life and the injury reflects her so many questions.

“I started to understand that it was not just Mental healthBut about social and cultural historical silence, “Yasmin reveals with their sensitivity to personal tragedy. A collective purpose. Then she became pregnant with a girl and was taken with another fear: the story was repeated.

When the desire to create a better and free world for her daughter, she saw her mother and other women going to her life without the same structural problems and silence.

As Vogue Brazil Director and 11 years with international experiences in New York, London and Portugal, Yasmin has changed his fashion skill to develop his social justice training at Harvard University and live free in London.

A method for freedom

The founder said that the difference of the free free was in his comprehensive way. “Our Method Teaches people to free it from linear vision, enters wide consciousness to solve problems more creatively, ”he explained. For this, it includes a combination of methods of it NeuroscienceWere, and,, and,, and,, and,.. Meditation E. Completeness.

The performance of the business focuses on three pillars: B2B focuses on partnership, the foundation of the most harmful population and a group of about 100 members of the four continents – Africa, America, Asia and Europe. Your goal is: “Leat yourself inside and release the world”To help women get freedom Physical, emotional and economical.

“Whoever becomes a member will learn to raise it Awareness and creativity Using your own talent. In addition, we provide support so that they can develop on their own Impact projects“, These are.

Expansion

In November 2024, free free London celebrated a new milestone with the stabilization of its world headquarters, but Sao put the national base in Palo. In addition, it is officially himself a “Femtek”With launching free application.

“We want to reach more areas of the world and want to attract new people to become members. With the platform, we unite Innovative technology and solutions For The female universe“Hasmine said.

But the international expansion began in 2022 and brought significant results: the existence of four continents. “We have operations in Africa, the United States, England and Brazil and we are also looking at other countries in Mexico and Europe,” she said.

Impact projects

In popular projects “My period is free”Harvard members developed to deal with the stru tu poverty and create financial autonomy. “In a business model, women learn how to make Stru tu panty and sell a steady product, which can help them finance themselves,” he explained. At the beginning Africaem GambiaThe action is also planned to take action Brazil.

Another initiative “Back to nature”It brings back to nature and the need to balance technical progress with connection with the environment. “Connect Nature And the Feminine This is essential for balance and well -being, ”he said. According to her, the Social issues Directly related to directly UN Climate Change Conference (COP30) In Brazil, women are definitely suffering The weather crisis.

Over the past six years, the company has established more than 80 and has directly impacted over 50,000 people. Taking advantage of his contact network, Yasmin has closed its partnership with the Justice Department and the Public Prosecution Service in Brazil, along with Brands such as Gucci, Google, PepsiCo, L’Oorial and Unilever.

“Our purpose is to continue to release women Social oppression, violenceAnd create a more balanced and safe world. This will not change your own life, it will also be Change the agent In the lives of others, “the entrepreneur ended.

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