Headquarters near Manchester, United Kingdom, The Start. Since this year, the operation in Brazil will enter the new phase Company Strategic Center for Latin America. With this, the operation of Mexico and Central America will be incorporated into the Brazilian branch management. According to Dechra’s CEO Andre Louis Nassimento Paleri of South America, the hopes of expanding the AnCE of the region in the company’s global decisions.
“With rebuilding, we need to increase importance against the Latin America matrix. We are already in eight markets with the highest global expansion probability by 2030,” the CEO said.
New Configuration – It now connects Brazil, Mexico and Central American countries – Add one -third of this area’s incomeR is estimated at 202 million for the current fiscal year ending in June. “By 2030, the goal is more than double this value,” Paliary said.
Dechra Plant in Londrina, Parana. (DEcher/exposure)
Training as a strategy
Brazilian operation with about 310 employees, most of the group is dedicated to manufacturing, quality and technical support. However, the Polyai stressed that the company’s growth was directly linked to investing in the public.
“The company will only develop if people develop,” said the executive. For this, the company has launched Development Academy DechraIt brings measures aimed at language training, technology development and trade training. The focus is especially on marketing and sales groups, but also expanded to technicians.
Another strategic pillar is associated with veterinarians. The company has developed the platform My DichraIt provides access to technical support, positive content and specialization courses Early academy. The tool with new structure and clinical practice modules will be extended in 2025.
Invention and regional expansion
In addition to investments in training, the company R $ 22 million is intended for quality area in late 2024 and plans to apply another R $ 18 million research and development in Latin America In the years to come. According to Paleari, the aim is to expand the specialties portfolio and align with products that marketed local production worldwide.
Oh MexicoNow under the umbrella of Latin American operation, represented 25% of regional income And with the justification of cultural, functionality and linguistic synergis, included in rebuilding. “It is a way to get it capacity, to avoid duplicates and to focus on what is really important,” said Paleyar.
Currently, the The PET section is growing rapidly in the companyLater Equin Market. The company also works in cattle and pig fields, but, by strategy, it is not expected to extend to new species in the coming years. “Our focus is on specifications. We can disperse our attention, including other groups,” he said.
A Dicra No World
Born from the merger of three British companies, established in the United Kingdom about 30 years ago – a pharmacist, a drug distributor and a supplier of veterinary equipment. This name means the gallery source and “new start.”
Today, the company is operating in over 25 countries, with production plants in England, the Netherlands, Croatia, Australia, the United States and Brazilla. The Landrina unit in Parana is only in Latin America and makes vaccines, serums and medicines.
Worldwide, Dichra is seen as the seventh largest veterinary CE in the world. The competitors in Brazil are in the categories of Crystalia and Manipulation Pharmacies, especially endocrinology and general products.
Currently, 80% of drugs sold in Brazil are made locally. “With this structure, we hope to improve operational efficiency and production process, stimulating the development of innovative drugs shades,” said CEO.
