Whiskey Day: How can traditional brands bet on Brazilian market growth
Celebrated today, 17, International whiskey day It was created in Scotland in 2012 with a proposal to democratize the use of drinks and promoted the admiration of various styles, labels and context – in technical taste or informal conversations. In Brazil, the date is equal to the highest moment in the market.
The country appears among the top ten world users of Scottish Whiskey, according to the Scotch Whiskey Association that it has an increase of 22.8% by 2024. There are 52 million imported bottles, 43 million in the previous year.
By 2024, the identification of the geographical indicator of the Whiskey (IG) strengthens this procedure, ensuring the authenticity of the production sold in the country, and increases interest in more widespread versions. Brands such as Makallan, Johnny Walker, Glenmorangi, Royal Salute, and House of Supply are limited to limited editions, sensory experiences and source and production process.
Makallan
Makallan Azing Barrel. (Makallan/exposure)
Established in the Highlands area of Scotland in 1824 Makallan This is one of the instructions between single malts. The brand is identified as the central aspect of the barrels selection and aging time process. According to Morselli in the brand ambassador in Brazil, Brazilian consumers are more interested in premium labels, which allows for a long -term maturity. “Whiskey culture is developing in Brazil. Brazilian consumers are interested in the tradition and quality of values, which expands the space of premium manifestations in the market,” said Morsell.
In highlights ReachWith 81 years old, and The red collectionWith copies of 78 years.
Johnny Walker
This brand has two bets this year. The first is limited edition Johnny Walker Blue Label Ice ChaletThe French brand is made of the perfect moment with collaboration. The mixture signed by Emma Walker from the April-ski universe combines the notes of salty honey, cocoa and soft malt. There are only 200 bottles in Brazil, while R $ 2,711.90 is sold on the BR.Thebar.com site. This package comes with a side bag with a ski fashion brand design.
Second news Global: Couture Expression Collection, with designer Oliver Rusting Partnership, represents the first appearance of the luxury platform Johnny Walker Walt. Each bottle is inspired by four -seizures and uses rare whiskeys, including ghost labels of distilleries such as Braura and Port Dundas. Since there are only 25 units per season, the collection will be launched on May 26 to US $ 20,000 (approximately R $ 113,000). There is no reference to the arrival of Brazil.
Glenmorangi
Produced in Scotland’s Highlands, Single Malt since 1843 Glenmorangi It is still distilled at a height of five meters, which contributes to the lightweight profile. After at least ten years old in oak barrels, the result brings notes of orange, honey, vanilla and peach. The brand represents pure use or in recipes such as Orange Hyball. The drink is served with 50 ml Original Glenmorangi, Orange Sock Juice, Tonic Water and Soda, Snow and Orange.
Orange Hyball
Materials:
Decorate 50 ML Original Glenmorangi, 1/2 Orange, 50 ML Tonic Water, 50 ML Soda and Orange Slices,
Policy:
Make half orange juice, then fill the hybrid glass with ice cubes and orange slices and pour all your ingredients on top.
The House of Sentory
The House of Sororo: Hibiki is filled with broth, red rim and orange bitter. This combination shows saline notes, which indicates barrel aging (@kato78/exposure)
The Japanese brand promotes a series of events that focus on sensory experience in Brazil. In its third edition, the The House of Sentery Experience 2025: Hibiki e Roku Listening Sessions It combines music, cocktail and gastronomy by Japanese Listening bars. Hibi coordinates the Sessions Jazz with the highest award -winning blended whiskey. Japanese botanists are already Yuzu, Green Tea and Cherry Flower with Artisanal Jin.
The sessions take place in Sao Paulo, Rio de Janeiro and Brassilia, tickets between R $ 400 and R $ 600 and 1H30 duration. Invitations are for sale through the Ingress Platform.
Royal Salute
Royal Salute 21 years of Rio de Janiro Polo Edition: The first product developed exclusively for the Brazilian market (exposure/exposure)
The British brand brought a special edition to Brazil in April: Royal Salute Rio de Janiro Polo Edition. This mixture, which is 21 years old in oak barrels, brings tropical notes such as coconut and vanilla. Part of the collection of respect for cities related to the pole’s universe, the bottle was collected and felt to the Brazilian people. The country is the third largest brand in the world today, only behind China and the United States.
