What does ‘new’ 3G tells what to buy sketchers

Four years after the last acquisition, the 3G Capital Returned to the game with purchase Sketchers tennis manufacturerIn the Billion 9 billion business describing the ‘new’ profile of George Paulo Lemon, Marcel Telles and Carlos Albero Sakupira.

After the multi -fiial in the food sector, merge craft with Heinz in 2015, and Effort to purchase the Frustrated Giant Unilever Two years later, the focus seems to have changed.

Market leaders in other global consumers in the radar still have relevant transactions. The life of the menu listed in the scholarship is not very affected by the organization of family control companies and with advanced age founders.

They are common ingredients compared to their last two attacks: sketchers and Dutch curtains and blinds hunter douglas manufacturer, In 2021, Billion was bought for 7 billion.

Founded in 1919, Hunter Douglas was led by the founder of the founder Ralph Sonenburg. The 84 -year -old founder Robert Greenberg is headed by his son Michael.

Practically There is no profileGreenberg has never been a listed company: he has not participated in the results of the results and filed a case against American Airlines when the airline published his photograph in onboard magazine.

From growth to growth

The trouble profile requires the management shock with the company’s famous ‘base budget’ seems to be behind.

Formula, it was very successful to form Ambev And then AB INB.Worked for a few years too Craft Heinz.

Gradually, however, the company is challenged amidst the rise of demand for processed foods and the progress of new brands that appeal to health and natural food.

The amazing acquisition of last year ended at the French exit. Since 2021, 3G cancel its partnership, In April 2024, it is completely zero without fuss.

“Sketchers are not recovery thesis” makes the point that emphasizes the source close to the manager. Business is growing at severe speed, especially in the past 10 years and there are no signs of weakness.

Since the 1990s, the company has multiplied around 100 million sales for $ 10 billion in projection of $ 10 billion, with a strong global presence of 5,300 worldwide and franchise shops.

The company has grown from Nike and Adidas and On and Hoca names, especially betting on performance.

In a world with constantly changing consumer habits, there is a step in the well -defined territory of sketchers, unlike Craft Heinz.

“It has a well -defined territory and, therefore, there are elastic positions. The brand also has products that are running, but its vision is very comfortable,” said the same communicator.

Models such as Go Walk Line and Slip-On Sneakers are examples of this procedure for well-being and activity.

Sketchers target audiences and people over 40 years of age, as well as female audiences, are the market leader in the United States. The world’s third largest footwear manufacturer, the company sells 300 million pairs a year.

Its average price is also the benefit of the competitive, especially amid tariffs imposed by the US government. Similar to other major manufacturers, Sketchers also maintain its production routes in the Asian market such as China and Southeast Asia.

While competitors sell this couple at about $ 150, the average price of sketchers is $ 60, which opens a higher room for a higher cost scenario.

Long -term sharing

Led by co -founder Alex Behring and Daniel Squartz, the family has already contacted the 3G Capital team for months.

The long -term profile, without stress to exit, is the manager experience in the consumer field, as well as decisive factors to close the transaction.

“We believe this partnership will support our talented group to meet the needs of the company and allow the company’s long -term growth,” Greenburg said in a statement.

Cast tractor and 3G have been seen as a partner in business development.

“As a private company, Hunter Douglas has the opportunity to advance and expand our business while protecting family culture,” Sonnburg said at the time of earning the company.

This is an impressive contradiction to the Unilever to reject the proposal of Craft Multibilian Heenz: the fear that ‘scissors’ will hurt the brands.

At Sketchers, 3G 80% turns off the company and entrepreneurs put a slice in the business. Clearly, 3G now looks like a more peace and love attitude.