This store was born on the street, became a reference and now R 1 billion target in sales
When a salesman decided to take up, he lost his job at the footwear plant. It was in the early 1990s, in the city FrancaSao began to sell tools at the door of banks, bakeries and restaurants to pay for the inside of Sao Paulo, and Marcio Gurgel.
He struggled to keep the business because he was a street vendor. Marcio tried to sell the rest of the products, thinking about abandoning Mechanics And he found that he was selling low quality tools.
Experts have begun to recommend good brands, and Polystano has identified them. Instead of leaving Entrepreneurship, it started going after quality tools Sao Paulo. Shortly, in 1993, the Gurgel Tools Store grown clients in the Franca region until the start of the Gurgel Tools Store.
In 2006, the business earned the current name Mechanic StoreAnd began to grow digital and physically. Now, three decades later, with 19 physical stores (Sao Paulo 17 and Minas Garies 1) and R has estimated income at Rias of $ 1.2 billionIt launched its first unit in the city of Sao Paulo Interlogos.
“My father’s mechanic wanted to find everything in one place. The same spirit that we put up to this day,” said Thiago Gurgel, the son of Technology Director and Marcio. Venture offers a journey Omnichanel: Customer can be purchased from the site or app and withdraw from the store.
Thiago Gurgel, Son of Technology Director and Founder, Marcsio Gurgel: The company targeted R $ 1.2 billion in 2025
The trajectory of Mechanic Store Describes the professionalization of a sector, which has long been, Dominated by small neighboring stores and informal suppliers.
With a portfolio that goes from simple tools to large industrial equipment, this brand provides mainly automotive, joinery, construction and professionals from professionals DIY (Do yourself). Promise to maintain competitive prices and work with recognized brands.
In 2020, the entry of the EB Capital Fund raised the creation of physical stores with the logistics function – SO -Called “Hubs“Selling and distributing. Today, the company’s command channels and the integration of the Fast Growth Project is in the hands of CEO Gilherm Favaro.
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