There are no bargain and good options: Bartuneck’s lessons and investments (and in life) Behring
Cambridge, Massachusetts* – “I made more money from better things than cheap things.” This phrase captures the logic of investment Florian BartuneckCEO and founder Constellation propertyBut it is also a more contextual lesson during recurrent crises and rising lower market wheels.
For the manager, the temptation to invest in depreciation assets is strong, but real returns are often in high quality assets – although they seem expensive at the time of purchase. “What we have learned is that you have to make a long -term investment to make money. Compound Help. Are in the investment of Constellation Nature And and Rya Drogassil.
In a -hour conversation, Brazilian students are one of the Massachusetts Institute of Technology Institute (MIT) and a career lessons and Bartuneck and Alex BehringCo -Founder gives 3G Capital, In the 2025 edition of the Brazil meeting.
There were also in the audience Chairman Do it BTG Pactal (From the same test control group) Andre Estevs, Louis Carlos Trabocco Copy, Chairman Do it BradescoGeorge Paulo Leman and Henrick Dubigras, founder of Brex.
Bartuneck has strengthened the thesis by explaining that those who have tolerance will have rare opportunities: “The private market gives you the opportunity to buy a cheap company. In the bag, every five years, every five years, every five years, every five years,” he said.
For both, the presence of a customer’s siege and long -term shareholder or leadership is to separate the time -resisting companies. Examples of the Barteneck Free Market, Nubank and WEG to show that customer -LOWED businesses will build a steady value – even though the entrance price seems to be high. “Who will interrupt you is the customer,” he said. “If you do not deal with the customer, they will leave.”
The Behring’s owner or leadership insists that the permanent success is decisive. The 3G capital model is different from traditional private equity because it does not seek a short or medium period production and by engaging in business management.
Expanding the Burger King in developing markets, for example, is only possible because management has seen it beyond quarterly results. “Most decisions only have the benefit in the future. If you only think about the short term, you will not take them.” 3G Capital is a reference shareholder at RBI, owner of fast food network worldwide.
According to Bartuneck, this is the structural purpose: “The owner makes a difficult decision and risk. Corporation Risk is very difficult to take. The owner thinks in the long run, sometimes, Corporation It doesn’t take it, ”he said.
Lessons, too, career …
The conversation also solved the importance of courage in career changes. For Barteneck, often the biggest challenge is not to find the right way, being ready to take the first step. “I see a lot of great people in the diagnosis and solution, but a few have the courage to act,” he said.
Another aspect of convergence is the choice of partners and teams. As a teenager, people often have many doubts: what to do, where to do, I will stop winning. “But with whom the great weight is with whom, because it is a big development phase,” said the 3G trio, Lehman, Beto Sikupira and Marcel Tells, who highlighted the work near Tels, accelerated his practice and gave security to take high risks in the future.
“Avoid Assoles” Bartuneck added fun. “Finding a partner is a difficult thing. But if you’re good people, it is going to attract good people. People want to be with moral people. They have people like you.”
Both talked about the involvement of educational projects. Bartuneck works in programs like the Pray Institute and Study Foundation, but dedicated to the formation of talent in the Behring Digital region through the Behring Foundation. Bartuneck summarizes, “Forture is not philanthropy. This is solving big problems.”
