Special: Chinese giant Meetuan opens over 100 fields in Brazil
A Meetuan, Specialty in lunch and technical delivery for retailWill open more than 100 direct jobs for its operation in Brazil. The company started with the Kita brand in the Brazilian market and would be headquartered in Sao Paulo.
This operation includes R $ 5.6 billion direct investments from the Chinese matrix, which represents the company’s strategic bet in the Latin American market.
AS Meetuan appointments will be held at the recruitment of Chinese companies scheduled for May 31 in Sao Paulo. Registration for Fair should be done at the email address by May 26 https://fremc.eistgroup.com.
About Meetuan
Oh The Brazilian government on Monday announced that Chinese companies will invest up to $ 27 billion in the coming months Lula Beijing. In investment, arrival BoilThe delivery application that is already dominated in the Chinese market, with the intention of contesting directly with a local leader Ifood.
From the app MeetuanChinese giant more than $ 600 billion Hong Kong bagAnd in the next five years, Brazil will invest $ 5.6 billion.
Experimenting the insect in Brazil indicates the strategy of challenging the iPoood domain, which currently controls 80% of the delivery market in the country. Kita brand is already in other markets outside China Hong Kong By Saudi ArabiaAnd the arrival in Brazil is one of its largest international expansion.
This advertisement is less than a month after Chinese Didi99 Controller, declare that Billion will invest 1 billion to expand its logistics operation in Brazil. In addition, the company will reopen the 99 Food – Dining Distribution Service, which is disabled by 2023 with the promise of zero rates for restaurants.
Competition intensifies in the delivery market
In addition to the investments of Meetuan and Didi, Colombian WrapIt still has a shameful existence in Brazil, which has also announced taxes from restaurants and $ 1.4 billion in the country over the next three years.
With the arrival of these international giants and the growing investment in this sector will increase the pressure on the iPood, which still faces challenges on its rates, which is 25% to 35%. The recent 15.3% update at the minimum fee paid for deliveries, under the category suit, is a reflection of difficulties facing the app.
