Pan Chocolates: What are the plans of the Coco Show for the old factory

A. Divala of Pan Chocolates in 2023 He concluded a story that started in 1935 and recognized generations with chocolate coins, cigarettes and iconic “chapopi”. But the company in Sao Katano Do Sul (SP) and factory history is far from over.

Bought Coco show For 71 million Reai at the end of 2023, more than 10,000 square meters of property chocolate -today’s entertainment park is used in ITU in 2 billion Riyas investment.

Some of the pieces have also re -used the emergency Coco show Factory Espirito fired at Santo.

The past and the value of buying

A. Pan of chocolates It bankrupt with the debt of more than 260 million Riyas and labor responsibilities that have been collected since 2017. The industrial complex approved in October 2023 is aimed at paying for the sale and occupy new space, which is located in a valuable area at ABC Polysta.

The Coco show exceeds the minimum bid at 33% of the 71 million Riyas paid and contains equipment of the old factory, stored as part of the company’s historical heritage.

PAN brands were sold to 3.1 million in March 2024. The auction winner is Real Solar, which has completed the 37 brands package, including the former manufacturer’s best chocolates.

Three futures for space

Some of the old machines are used as visual items for cocoa park, the theme park starting in the company IT.

The idea is to use old machines as part of attractions, creating a playful atmosphere with interactive areas, chocolate meditation places and sensual experience.

In a way, the factory purchase is also fundamental to buy the land where there is a park.

“This is from a tribute to the former factory owner, we found a man who introduced us to the 7 million square meters of land that was built by this park,” Al Costa said.

Challenge: Make memory into business

Cocoy Show Challenge is balanced Pan nostalgia with a practical business model. The operation of parks and experiments requires more investment and revenue in the long run – different from the logic of chocolate retail.

Also, without the brands of the PAN, the group must decide whether to bet on the effective memory of the products or only focus on space arrangement. All of this depends on the ongoing fantastic studies, which determine which of the three options are highly aligned with the new positioning of the company.

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