As a child, Jana Arazo It seemed to have challenged the potential. Node Between Serto da Paraba, Kaisi’s aridWherever she grew up, she learned that life would seek courage – and move. As a girl, she decided to create a radio program at the city’s AM station. “I went to talk to a 12 -year -old and radio director. My father felt that it was an illusion, but it was only the beginning,” he recalled.
Today, at 49, the founder of Janana LancenThe company works as A Destination Management Organization (DMC) – or the management company of destinations. In practice, this means that the company represents tourist destinations and hotel chains in Brazil, which provides strategic support for the international promotion of these places. In the case of Janaana organization, to say challenge Kurakao Island In Brazilian’s tourist radar, as well as Morocco.
As the executive herself mentioned herself, she was not only about selling her career destinations – it began with herself, about rotating lives.
First Movement: Sava Paulo move to Palo
The daughter of the truck drivers and a housewife, Jana Sao, at the age of 15, is going to live in the suburb of Franco da Rocha with her mother to go to Palo. “This is a difficult start. I worked in Bom Retiro at the age of 16, but I always looked at half -full glass. The community taught me about collective strength and creativity.”
A professional turn came after years as an employee of large companies. Worked for ten years in TAM (Called Latam today)There he was a receptionist for the post of founder Rolim Amaro Advisor. “He has always said that he has learned a lot about leadership from this direct contact with the founder of Jana Tom.”
Another great lesson is a leader to teach the employee as the owner. “He trained us to wear the company’s shirt. We thought we were owned by Tom,” he said. “The processes, values and clear mission of leadership need to create a clear sense of mission. Inspired and well -trained persons create permanent results.”
Following the airline, the Janana Kamamo took the Korea Group’s travel area, where she worked for 8 years and then seized the Latin America and then the African block. It was during this period that he finally learned the Cariban Island, the Caribbean, the north of the Venezuela coast. The island was likely to meet during the construction of the Korea Korea Korako airport.
“I fell in love with the power of the island and space. I returned to Sao Paulo with a different idea.”
Burnout: Stimulus to open the company
At 36, after A BurnoutJana resigned to take fish. The corporate event has created the company, but the Caribbean island does not get out of your head. He decided to change the way. He shut down the event company and launched tourism and was a formal representation of Kurakto in Brazil.
The story of Leke RP – “Lékè” began there, which is the word of the African origin, which means “above”, which indicates feminine power.
Your challenge? Sell to Brazilian in virtually unknown island. “We had to change the mentality of hotels that were accustomed to the European people. Brazilian wanted to celebrate, need good. And today, with a lot of work, all the planes to Kurakao are crowded.”
Jana Arazojo in Kurakao on the Caribbean Island: “I am in love with the island and the power of this place, including working.” .
Pandamic: When the company almost closed its doors
A. The pandemic almost ended this trajectory: Jana lost contracts, collected loan and her income per month, fell from 000 80,000 to $ 3,000. “I was sick, but I saw a story from the Rosinha community and thought: stop being the victim, you still have home, food and health.
In the midst of this confusion she created the “Leck Institute”, which provided Free entrepreneurship training To a thousand women during loneliness. “My way to help other women is my way. The mass saved me.”
In addition to self -knowledge and collective support, manana was able to get out of the crisis caused by the grandfather A tough financial plan.
She started working Cash flow semester planFocusing on:
- Tough provisioning (if considering 3 months of late payments)
- Zero use of bank credit
- Put a team of 7 employees (thin and high trained)
- And has control over KPIs: conducting actions that result in the result
“Today, if everything happens as expected, I don’t have to use bank money. And I have a work capital for three months.”
Today, Bill invoice Approximately per month, 000 60,000And demonstrates the growth of Jana 30% for next year.
Morocco: New destination, new movement
After the crisis, the northeastern businessman: Morocco has seen a new international destination. Good relationship with Xaluca GroupIn the hospitality field in South Morocco, the family business has paved the new way.
“This is a very different challenge of healing, but I have seen a great opportunity. Europe and the United States are already familiar Brazilians, seeing for different places, it is healed and no different from Morocco culture.”
At that time Jana decided to organize in 2023 The desert woman’s peak In Morocco, an event that carries female leaders and entrepreneurs to promote expanding consciousness, self -knowledge and social influence.
The project designed with Luiza Helena Trazano
One of the speakers of The desert woman peak in 2024 Luiza Helena Trazano. The program addresses the foundation, public policies, technology, X -X and women’s economic empowerment. In this incident a The big project for women is designed with Jana and Trajan: Help women in domestic violence situations.
With the partnership of FIESP and Kurakao government, Leke RP has taken 60 Brazilian women with violence, hosting, food and emotional support for six months to work on the Caribbean island.
Before the trip, the participants would go through A Training in Hotel Networks in Sao PauloWith the goal of acting in international hotels.
“When they returned, they looked at others. They returned with a profession, international curriculum and restored self -esteem.”
The project is still in the final stage of construction, the signed agreement and the second part of this year is scheduled.
60 Brazilian women are selected to go to Kurakao with the support of organizations that specialize in receiving violence victims. Leke RP support is connected with networks and social institutions Brazilian group womenHave to have FIESP And partner entities that already work directly with this harmful audience.
“We give priority to women who are willing to start, they can temporarily leave their children with family and are mentally ready for this new stage,” Jana said.
What is a successful company?
Sao went to live in Palo and living in different places in the world, not only measured by a company’s success earnings, but his company is already getting a pre-pound level to her. “The entrepreneur must be departing from the operation, strategically thinking and intention. The success of the company is not only in cash, but also in the ability to create opportunity and influence on society.”
