She found her creative way to conquer talent in the competitive market

Artificial Intelligence Startup in an unusual effort to attract talent in the growing competitive market Exa Decided to abandon the traditional model Online recruitment. Instead of relying on policies by LinkedIn, the company was taken to the streets of San Francisco to spread the company Posters with mathematical puzzles.

The event was led by Executive Felicia Tang, who explained the motivation of the test No Post LinkedIn.

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As he says-sniping With scooter (and accidents) with

Inspired by the concept of As he says-sniping . St. Francis. “It’s definitely not safe, my scooter will hit and he hurts his wrist. But we are sticking posters,” American wrote.

Puzzles, created faster Engineers Xk’s, they always have a “XC” answerReference to the company’s name. Who has been directed to a page that has solved the problem, it is an invitation to gift a payment dinner and speak Job opportunities.

Tiphani’s publication on LinkedIn shows four posters across San Francisco (LinkedIn Felicia M. Tang)

Results beyond expectations

The campaign was also surprised by the administrators. In a short time, EX received dozens of emails from engineers and researchers Google, Apple E Retool, In addition to doctoral students in computational astrophysics and game developers.

Posters have also been viriced in blogs and forums like internal universities such as hacker news and Caltec. “The most important thing is to learn to filter the most respected qualities: Curiosity, stubbornness and fun“Felicia said.

In addition to those who are interested SpacesInterestingly, it wanted more puzzles to fix it. A suut also took interaction to invite her to a meeting. “I’m not alone, but this is funny and I should respect the effort,” he wrote.

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Felicia Tang and XC CEO Will Brick, spent about four hours from the scooter through the main areas of San Francisco (LinkedIn Felicia Tang)

Cultural filter for startups

To ExaThe move also helped to strengthen the candidate’s profile that suits the company’s culture.

“When they see the problem, we want people who seem to be fixing it. People who prefer casual to bumping a Poster on the street Or with a stranger in the park“Wrote Felicia. It’s an important care StartupsEach new member can change the course of business.

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