Oh Sao Paulo State No longer known as one of the main producers Cafe du Brazil – and the world – as at the beginning of the twentieth century. This reality may vary until Sao depends on Paulo management.
The Tarsicio de Freetas (Republican) government launched “Sao Paulo Coffee Ways” on Tuesday. The Inter -Secretary, in this initiative, includes agricultural and supply folders (SPA), Economic Development (SPE), Tourism and Travel (Setur), as well as the coordination of the Civil House.
The idea of the initiative is to integrate the whole Product chain – from cooperative institutions to customers – to strengthen local trade, as well as the creation of new business. According to data from the Institute of Agricultural Economy (IEA-PTA), the coffee sector was responsible for the $ 5 billion value of Sao Paulo Agricultural Production (VPA) last year.
“The goal of adding value to what Sao Paulo is produced in the state is the goal of adding value in every way. In this initiative, producers, cooperatives and industries are valued at the state,” said Sao Paulo’s governor.
This project combines 57 tourist attractions that are connected Grain There are 25 municipalities from Sao Paulo, resulting in five unpublished routes, as well as independent coffee destinations. Tour attractions include old coffee barons, historical museums, internationally awarded coffee and research centers open to visit.
Sao Paulo The third largest Arabic coffee producer in Brazil And the eighth largest producer in the world, the total amount produced in 2023 is 307.2 thousand tonnes, according to IBGE’s monthly agricultural research. In 2023, Sao Paulo produced Coffee Production R $ 7.2 billion.
“Coffee is not just a tourist destination. It’s a product chain. This is we bet,” said Finance Development Secretary George Lima. According to him, the idea of taking Sao Paul to the first place in coffee production in Brazil, is now a place headed by Minus Garies and Espirito Santo.
Brotas municipalities, two streams, Douarado, Campinas, Ampo, Monte Alegre Do Sul and Caconde. All in all, there are five ways: Custa, Itacware and Tight Paulista, Circuit of Aguas Palista, Mantikira Volcano Paulista, Mogiana Paulista and Alta Paulista.
Special cafes
Beyond the product, physical places Consumption of coffee Standing in the state. According to the Brazilian Coffee Industry Association (ABIC), from 2022, the capital, metropolitan area and about 300 new special coffee shops were opened in the interior of Sao Paulo.
For Agricultural Executive Secretary Esen Fernandes, the idea is to use these places to increase rural tourism in the state. “As the innovative coffee grows, we will make Sao Paulo a reference and one of the main rural tourism destinations,” he said.
Fernandez has announced the partnership with the Brazilian Association of Bars and Restaurants (Abrasel) to promote the use of Sao Paulo Coffee. “Here we will see a symbol of bakeries and restaurants with the words” We are serving Sao Paulo Coffee ‘, “the secretary said.
In the capital, about 25 million cups of coffee per day is consumed in companies like bakers, markets, restaurants and cupping cafe, one of the best cafeteria in the world in the world 100 best coffee shops in the world.