Ron Measler’s new bets post: Million in Tictok 12 million viral gym
It seems to be Ronnie Measler It is no longer “nothing to do”.
After leaving the group Azzas 2154In August last year – Holding Shelter Reservoir And other brands were sold Arezo & Co. -Everyone wants to know what the life of the former Carrioca men in the country is gaining life. In provocation and self -hud mix, he created an Instagram account The club did nothing. The club is nowhere. It has become an internal joke with 16,000 followers.
But creative rest is short -lived.
In recent weeks, Chisler Declared creation Rebels VenturesThe construction platform of investment and brands is focused on the health and well -being sector. Now this is the first bet of the project: Academy A simple gymBorn in a “Wellness Club” Rio It has already won 2,500 customers in eight months and darling Generation Z – with viral videos Tictoc And a steady presence in the stories of influences.
A. NormalAs it was called, they were born with a very different proposal from traditional bodybuilding.
It has a beauty designed for severe mass pylets, 3D BioEmpedens, high intensity exercises, ice baths and feed. Influencer Manu Sit – Fitness symbol Gen Z With more than 1.6 million followers – this project has been enchanted by the project, which has become a partner in front of the unit, which is BotafgoOpen.
Business for intersection between performance and visual language has certainly attracted attention. “The feeling I had was that they attacked my son’s Instagram,” he joked ChislerTalking about the instructions and interests of young people. “Customer journey is completely different.”
The relationship between the investor and the founders of the academy began by DM Social media And developed rapidly. Today, this group works together not only in the expansion, but also in the brand’s maintenance model and construction.
With the cooperation of The rebels (The value is not revealed), the Normal It shows 12 million Riyas in 2024 and over 50 million Riyas by the end of 2026. The idea was to open three new units in Rio – three new units in December before leaving other states.
“We want to consolidate the model well before we are overflowing,” he said Gabriel RodriguesOne of the founding brothers.
What is the story A simple gym
From Gustao and Gabriel Rodrigues, The Simple Gym: The company created eight months ago is Ron Measler’s Venture Capital Partner (Mathews Ramos/Exposure)
A. A simple gym Created by brothers Gabriel E. Gustavo Rodrigues With a mission: Change physical training into a full experience of well -being.
This idea came from frustration with the pattern of traditional gyms and trends outside trends Brazil.
“Outside, the Wellness is already being treated more comprehensively, focusing on mental, social and physical health. Here is still a very stuck to the beautiful body,” he said Gabriel.
Inspired from hybrid academies USA By EuropaThey have created a place to unite cardio, bodybuilding, pilots, functional lifting and muscle renewal – all with the architecture and soundtrack designed for the urban young audience.
The result is a community engaged, queue and very organic Networks. “The brand is designed to communicate well, but it is out of its own life,” he said Gustavo. “People want to be part.”
Why a The rebels Bet
To to Ronnie MeaslerInvestment A simple gym He was born with an arrangement between the purpose, potential and profile of the founders. “We are an entrepreneur. And the entrepreneur recognizes another from a distance,” he said. “They have almost ill love for what they do. They Pardel teachers: They spend a day’s hunt for young people in the fitness world. ”
Betting of The rebelsHowever, it is not limited to personal praise.
Jim is perfect with defined criteria Venture Capital For cooperation: business with income between 1 million to 20 million, which are the founders of values, culture and ambition. The growth model is also happy: ” Normal It has cash, profit, and matches with the market. This is not a hype. This is the structure, ”he said Chisler.
Rather than providing capital, the The rebels You want to be a real partner – helping in everyday life with strategy, structure and brand positioning. “We are Kopilotos. We are not here to send it here, but to build together.”
What are the growth strategies
A lot of early success of A simple gym It comes from the process of communicating.
Everything is made to go viral – from the training name to the signs on the wall. The five pillars of the service received names in English: Strength (Bodybuilding and cardio), Power (3D BioEmpedens), Power (HIIT with its own method), Balance (Mass fitness pilots) and Recovery (Ice Bath). Space design also helps with marketing: Students posting videos and photos are common, even without any encouragement.
Existence Manu Sit Helped increase brand visibility as a partner.
“She understands the project from scratch. And light, daily, food, emotional health – everything we want to communicate.” Gustavo.
According to him, gym works with a digital strategy based on content, engagement and experience. “People post so that people prefer to be there. The society is organically formed.”
What are the next steps
The plan of Normal Closing the year with four units Rio de Janeiro.
Next beginnings are already taking place, and the model becomes internally replicated – at least in this first moment, without franchises. “We want to make the delivery confident for what we have built Botafgo. This is a process of maturity, ”he said Gabriel.
Expansion Sao Paulo It is in the radar.
“The brand was born with this urban vein, and the state capital is about this proposal.” There is no exact date yet for arrival.
Despite the feeling of saturation, the gym market and health Brazil There is still a lot of room to grow.
According to IhrsaAssociation representing the fitness industry, the Brazil It is the second largest gym market in the world – a large piece of population without access to normal physical activity. “There was a hole between famous academies and premium clubs. There Normal You will be placed, ”he said Ron.
World health and well -being sector moves more than already TR 6 trillion And must be reached TR 9 trillion By 2029, according to the estimates McCinse. Betting of The rebels Brands with a clear proposal, the founders who have engaged and the strong community can capture the relevant part of this growth – with margin, purple and scale.
