Professional Tourist: Expanding the platform with experiences with AirBNB experts

The initial proposal to travel as a place AIRBNB By providing accommodation such as houses and apartments. The platform now takes another step to change the travel experience with new experiences and services. Since this month, guests can reserve more than just accommodation and get special services and engage in immersed experiences.

“This release is an important milestone for us because it will expand the performance of AirBNB beyond the hosting,” said Fiama Zarif, Director General of South America, AirBNB. Experiences are not news on the platform, but now the company brings a new approach to further connect these experiences with destinations. “Experiences need to be easily found, more accessible and are authentic,” he said.

For example, in Brazil, guests are able to see the rehearsal of the Sao Paulo Symphony Orchestra with the music expert or Kapipira at night with the Brazilian tradition. “These experiences are provided by local hosts, not only the experts in the activities they offer, but the city they live in depth,” he said.

The goal is now to bring passengers beyond traditional scenes and provide enriching experiences. With it, the The platform has 22,000 experiences in 650 cities and 90 countries, and in Brazil is already offered in ten destinations such as Rio de Janiro, Sao Palo and Floranopolis.

“These experiences are not only immersion in local culture but also the opportunity to learn from experts.”

In addition to local experiments, AirBNB original AirBNB, celebrities and designer Jamie Mizrahi, writer Glennan Doyle and Olympic Athlete Carroll Solberg, also provides special experiences, also offers special experiences. “We bring the opportunity to take part in the renewal of the note Dame with the architect who involved in the process or a volleyball match on the Leblan Beach with Carol Soulberg,” Zarif said.

For this purpose, AirBNB has re -designed its application in support of these innovations. “When we started, the app only focused on the stay. Now, with new experiences and services, it is necessary to completely rebuild the platform,” Fiama explained. The executive emphasizes that the integration of services and experiences in the app will have a consolidated view to guests throughout the trip. It is from the invention of activities related to the selected destination from the accommodation reserve.

Fiama Zarif, Director of AirBNB for South America (Talio Vidal/Exposure)

With new app design, guests can easily reserve experiences and services such as private chiefs, massage and personal coaches. In addition, the app represents personalized experiences and services based on the selected destination and accommodation, following travelers during the trip and making suggestions according to the journey.

Introducing another big news services brought to the AirBNB market. The platform provides many services from private chiefs to special dinners, from photographers, massages and personal coaches. Initially, this activity is launched in some countries and more than 10,500 services are available.

“You can also take a private boss for a special dinner, makeup artist for a program or a personal trainer for training in your stay,” said Fiama Zarif. New vertical services are aimed at economically energizing small local entrepreneurs and creating business opportunities on stage. Services functionality is not yet available in Brazil.

Singer Anitta opened his favorite AirbNB during the Carnival: Luxury coverage on the opposite side of Kopakabana Beach (Andre Nazareth/Exposure)

With the popularity of experiences and services, Brazil has become one of the most promising markets for AirBNB. In a survey conducted by Focaldata, 80% Brazilian said that these experiences will enrich their travels, and 85% said they have already chosen the destination based on the experience they already offer. For the executive, it shows how people are more looking for standard experiences beyond normal tourism.

“There is a growing demand for cultural, gastronomic and leisure experiences in places like Rio, Sao Paulo and Floranopolis, and we know that we can further expand to other Brazilian cities,” Zarif said.

Despite the current focus experiences, expanding to services in Brazil is a long -term goal, which makes tourists more on travelers.

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