Pause on Pãa de Açacar experience to consolidate your presence in Premium Food Retail

At sugar bread, the user experience begins before the first purchase. Fresh flowers, at the entrance of the stores, act as a business card and represent the brand’s proposal: to be close to the relevant and customer’s daily routine, offering daily items to premium products, practicality and different assortment.

Premium retailer

Since 2022, the network is establishing itself to win customers who value customers who value quality, prosperity and diverse purchase experience since 2022, reinforcing the assortment curatorship, special services and emotional bond with people. The goal is to consolidate sugar bread as best food retail Premium The country’s, expands its performance in the section of excessive value.

“The essence of our brand is always very happy to serve, and we want to protect and expand this emotional experience at this new moment,” said GPA Group’s marketing, obedience and growth director Maria Christina Maren.

Rotiserry, Network Ready -Made Region, fulfills the main character in this proposal, by providing the periodic menus designed for those who want to celebrate the practicality, without leaving the taste and high quality.

The experiment tries to make the trip a daily celebration gesture to the supermarket – the selection of ice candy desserts, as well as fresh flowers and imported wines.

Mother’s Day with the affected menu

Trying to strengthen the brand’s connection with users, in which Mother’s Day. Recipes are available for ordering in the chain’s selected stores and customers can also see their wine cellar labels – one of the most finished in the country, more than 700 wines from different parts of the world.

Between AS Options. To Orders can be done until May 9. The event was attended by the influencer Silvia Braz and her daughters, Maria Vitaria and Maria AntaniaRather than Actress Carolina FerrajIt started a Tin -line In partnership with Sugar Loof. This initiative strengthens the movement of the network to connect the necessary and sophisticated elements into a single user experience.

“The Sugar Loof will be every day in our life. Every day I have passed at Sugar Loff. This daily life makes me very happy next to my family, which is where the sugar bread is on the place.”

Curator as a tool to build customer loyalty

Pão de Açacar Reincarnation Establishment Strategy Section receives traction at the moment of performance performance at the moment Premium. According to the consultancy Nilsenic, supermarkets, which targeted the highest purchased people in the first 19 weeks of 2024, have increased by 10.6% – almost three times higher than traditional retail, which has increased by 3.9%.

The Pão de Açacar flag follows this trend, during this period, 6.5% growth in sales of single stores, driven for market volume and average ticket increase. These results are concentrated on the network proposal, qualified assortment, high -quality corrupted and different services.

With 190 stores in the country, this brand experiences practicality, curated, unique service and experience.

“Oh Premium.

According to Ayoub, the new moment of sugar bread tries to balance tradition and innovations. Curatoreship, experience and service will be a price and more focus to provide v.

“We are not re -unveiling the brand. We are resuming the essence we have built over 60 years, but with a new way to connect with today’s user.”

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