Open a new distribution center in the northeast to fight with Meli and Tictoc shop
A. Shape Its 13th distribution center starts Brazil In another progress to grow in Brazilian retail.
This unit is located in the metropolitan area of the resipha, in Pernambco, the second used by the model Fulfillment Of the company. Storing, packing and sending products directly through the model platform.
Shape does not open the values invested by “strategic reasons”.
The new operation is expected to conduct more than 1,000 direct and indirect jobs by the end of 2025, According to the company.
The center focuses on Brazilian sellers.
They refer to more than 90% of sales at shoppy. Initially, it serves entrepreneurs from Pernambco and Sao Paulo. The company is aiming to extend the scope to other parts of the southeast and South at the level of operation.
“Model Fulfillment Retailers benefit by focusing on sales steps. He takes care of the storage, partition and shipping of shopping orders, ”said Rafael Floors, head of the shop expansion.
The new unit has a multichegoria structure and focuses on the fact that the most wanted by northeastern users.
The third region of the northeastern country, which is also the third largest gross domestic product (GDP) and the third place in the platform.
According to shoppy, Pernambco concentrates most of these entrepreneurs with Bahia and Cier. The most exit categories in this area are beauty, women’s clothing and toys.
Model replica after Sao Paulo
The new operation follows a model that has already been adopted by Sao Paulo, where Distribution Center Fulfillment Came into effect in October 2024.
Today, more than 600 sellers use this system, according to the company, Sao Paulo brought more than 30% discount during average delivery to users.
The result, according to the company, increase in traffic and sales of participants.
There are two centers to the shoppy in the fulfillment model. In addition, it has 11 cross-docking logistics centers and over 150 first and last centers.
There are more than 2,500 shoppy agencies on the logistics network, which serves as collection points for retailers.
Retail threat
In recent years, the model of applicable model in Southeast Asia has intensified its performance in Brazil, looking for a market slice in the heated field.
According to the report BTG Pactal (From the same control group Examination.
Last year, the company also adopted a B2C model, which gives priority to sell directly to the company’s sale, passing beyond the original C2C, where users sell directly to each other.
This transformation brings challenges to the product quality, service capacity, delivery speed and promotions policy, but, according to BTG, Amazing as a direct threat to the free market and Amazon in the national market.
According to BTG, the Shoppy is already seen as the second audience e-commerce platform in Brazil, only behind the free market.
The company has invested in logistics, payment platforms and local programs such as pop-up shops and regional sellers attracting local programs, to expand their competitiveness and market entry.
After the rapid expansion period during the pandemic, the main players of the e-commerce in Brazil began to balance between growth and profitability.
In this scenario, the Shapi adopts a more rational approach, equivalent its strategy to deal with operational challenges and consolidate their presence.
BTG thinks the shop is a fast -growing competitor with the ability to challenge industry leaders as long as quality and operation -related obstacles can be overcome.
Brazilian retail has been facing a fast transformation for a moment with new logistics strategies and the arrival of new companies in the country. The Experiment Tictoc ShopFor example, it promised to make this sector more competitive.
In the race of consumer, he wins those who deliver fast. And the competition is high.
