On the first billion side: Plans of the candy industry in Rs.
Rio Grande Do Sul’s Inside, Treasing the Guocha Industry Dasil It works with sugar, juzuba and colorful packaging toward the first billion rias.
The headquarters in the Lazedo, which is 120 km from Porto Alegre, has treadmills in this industry, and jellyfish falls at a height of 2 meters, like candy waterfall. The long appearance of the meters of marshmallow was new before the machine was cut.
Every day, eight trucks are loaded with 25 tonnes of candy and depart from the company’s trip. For the month, there are 250 million packaging With jelly beans, gum bullets, marshmallows, mint tablets and all kinds of GIN coming to the silent brand market. Only in Brazil, the supermarket Gondolas has 170 quiet items. Calculating exports, there are more than 400 products.
With enchanting and sweet mixture, dossil is close to its The first billion rias in the billingScheduled for 2026.
To reach there, it has strengthened marketing with the stars of national Olympic sports stars such as skateboard Raseesa Leal and Gymnast Rebecca Andrade. The company also expanded the logistics mesh. In a year, he jumped to 13 to 74 suppliers. In 2024, he opened the distribution center in the Extrema, between Sao Paulo and Minus, and also increases the international market: today, 35% of income comes from export.
Since 2020, the recipe has been practically doubled. In 2024, it was 684 million Riyas. This year, the goal is to reach 810 million Riyas.
What is dock
Dasile’s candy factory in Lazedo: Eight candy trucks leave a factory at a distance of 120 km from Porto Alegre (Leandro Phonseca /Exam)
Behind the first billion Riyas’s trust, there is a bet that the sugar market is not stable. Very contradictory.
Alexander Heeneck, one of the council chairman and three founding brothers, said, “We have products that are not sugar, with natural spices and colors, vegan goods.” “But we really want to provide this happiness to the consumer and the mainstream and there is still a lot of sugar in this universe.”
Although Brazil is the fifth largest goodies market in the world, the per capita consumption is still modest, 2 lbs per year. In the richest countries it is very high: in Sweden, for example, the data from the Ministry of Agriculture is consumed by more than 16 pounds.
The greatest proof of this bet is 1 invest50 Million Riaus has been named. One third goes to marketing. The rest, to modernize the factory, with faster and more autonomous machines.
What is the story of the Dossil
Although relatively small – Dasil It will be 34 years old in 2025 – family history of Sweets dates back to 1936.
That year, the founder’s grandfather Natalisio started a handmade product. Later, she became a florestal alementos, one of the main bullet and lollipop industries in the south of the country. Natalicio’s son, Nester, was born in the forest in the same year, followed in this field. In 1991, The Three Sons of Nester, Alexander, Fernando and Ricardo, created the glucose syrup distributor.
S.Years later, she is already known as a dossil, producing refreshment in the powder. “Our father said he was born on the sugar bag, put his little finger, proved and infected,” said Alexandre. Today, Nester, at the age of 88, still wanders through the factory and divides the corridors with children and grandchildren.
International strategy
The part of the dassil releases is in Brazil, but the rising piece goes abroad.
The company today exports the largest sweets and dinners in the country, and one of its major growth in export. From Rio Grande Do Sul and Santa Caterina, 60% already owns a dock brand. The rest follow the private label model. This is the case with the classic Mickey and Minnie characters -shaped bullets sold in Disney Parks in the United States.
This is an attempt to bite a piece of the estimated global market 69 billionAccording to the consultancy Mordra Intelligence, with an estimated 20% growth in the coming years.
A new tariff imposed by President Donald Trump has lit a warning sign. Since 2025, imported products in the United States – including Brazilian Sweets – pay rates from 10%. Silently, it does not change the strategy. “The demand for all the products imported by the United States does not perceive the demand for one hour to another,” said CEO Ricardo Heeneck of the company. Major competitors like Turkey and Colombia have also been damaged at the same rate. But the bet is on another side: China, the largest world supplier in this field, has more rates. “May need to perceive some of the demand before intended for China,” he said.
Read the full report in the May Edition of Exam by clicking here.
