Mother and daughter have taken up together, overcome conflicts and earn millions: “Everyone knows their role"

Rosini F. Almida E. Evelyn de Almida They are mother and daughter – and even partners. In 2020, both joined the forces to open the franchise shop Angeles Metres & Sofes em Cueab. Family bet started with five units of operation Mato Graso And about 9 million rias in income.

Throughout the journey, they faced difficult decisions, they learned to share responsibilities and adjust the life between the family and the business. “We think differently, argue, but always solve it fast. And trust each other,” he said Evilin. “Everyone knows their role. It will work” Rosina.

This type of initiative is not uncommon in Brazil. According to data from IBGEAbout 90% The companies in the country have a family profile And 75% are responsible for jobs. In the volatile economic scenario, businesses between relatives have gained space – especially FranchisingIt provides models with low risk of input.

Rosina E. Evilin They began to take up in the middle of the pandemic. The mother still met the franchise by appointment of a maid and friend. The opportunity came with transferring this friend’s store, which was possible to start a business with a more affordable investment.

“At that time, I couldn’t leave the company, so my daughter took over the operation. After two months, I entered for the good” he said, Rosina. “I was afraid not to work, but I thought too, and if you give it? That gave me peace.” Evilin Remember, “My mother always wanted to take up. When the opportunity came, I encouraged. I told her that she could do what she wanted.”

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They had to receive quickly. “People are still afraid to get out of the house. We started selling InstagramDo videos, answer WhatsAppCustomer go home. There is no way to go back, ”he said Rosina.

The expansion came fast. Eight months after the first store, they opened the second unit. “I did a computation and thought: the store pays himself. So this happened. The results are better than the first,” he said.

Then another three units arrived: two in CueabOne Champion And one another Virgia Grande. “All we have to win is re -applied. Our growth depends on re -investing, cost control and credit. Each new unit has funded the previous performance by previous performance” Rosina. It is expected to reach 10 million in revenue in 2025.

Do it Clt To entrepreneurship

Before becoming a businessman, Rosina He studied Business Administration and completed his MBA in Finance, Controllship and Audit.

“I have always prepared me without knowing when I use it. I am also the mainstay: experience. I already needed and did not want to go back to it. But I have never been lazy to work. It gave me confidence.”

The structure of the franchiser also weighed on this decision. Established in 1990 ParanaA. Angeles Metres & Sofes Have over 300 shops and presence in 24 states, as well as units Uruguay And no Parague. The model requires an investment from 450 thousand Riyas, while each shop is 150 thousand rias average income per month.

Mother and daughter – and starters: How to fix conflicts

Family More than activity setting is required. Both have identified conflicts. “The good side is to deliver my life for her. It is the hardest time to separate personal life from professional” he said Rosina. Severe coexistence is not always easy. “Sometimes we disagree. We have already discussed the ways, appointment, and the customer to contact the customer. But we will always solve each other as we trust each other.” Evilin.

The division of the documents is required. However Evilin Take care of the day in the units of CueabPerforms the mother’s operation Noya Man And is responsible for the economic area. “Too far away, we will talk at all times. We have weekly meetings. We will equalize campaigns and strategic decisions” Evilin.

The challenge of climbing family businesses

The necessary constant discipline and adjustments are increasing. “First of all this is in the race. To grow, we have to apply everything to the company. Control every cost. Do your home.” Rosina. According to her, the most important lesson is to understand what she can surrender – and not what.

“I’m demanding with the service. I want my clients to get the best. You can’t deliver a bed and disappear. Experience must be done.” It also highlights the role of continuous study and exchange with other entrepreneurs. “You need to know the market. You need to understand the customer.

For those who want to take up the family, the regulations are clear. “When a company needs attention. When working with a family, it is necessary to respect the hierarchy and follow the rules. Without it, it becomes confusing,” he said. Evilin Complete: “You need to know how to separate. And most importantly, listening to another. When respect, you can grow up in the family.”

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