Million has transformed conversations into a 17 million business in this podcast women

For a long time, the podcast scene dominated ”Bar conversations“In men. Programs like The flow E. Underpass They dictate the rhythm, but the projects that target the female audience still seek space. In this scenario itself Podlass Came with a clear proposal in 2021: to give female accents in the universe Videocast.

Created by the influencer Thais Ramos – Called Tata – Next to actress Flavia Pawanelli, the event was born with professional flexibility. “As a public figure, I can’t extend if there is no other channel,” Tata said. “Open another space for the announcement and the idea of ​​keeping me a presenter.”

The season is opened in shape – to prevent big losses if you don’t get – the project is sticking immediately. “I am very scared Flaps“He recalled. In his second year, it was the third that had already been heard in the country already Spotty.

Since then, the Poddelus is no longer the interview program and has become a Hub Digital content. More than 600 million views and 400 episodes were published on YouTube.

With 11 programs in the Grid today, the company estimates R 17 million income in 2025Channel is adding results YokeAdvertising and Talent Management Agency founded by his sister Tata Louis Este And the statement Louiza Richart.

How did all this start?

Oh Podlass Officially in February 2021, in height Pandamia. The first episodes were broadcast live and there were guests like Lexa and Rafa Ukman from the Personal Circle of the presenter. The light and fixed voice quickly won the audience.

Six months later, the influenza boo was converted into a co -presentor. The new duo began to record in various cities and attracted names like Anita, Eliana, Bruna Marvezine and Luusa Sonza.

Channel consolidated Brazilian as the most seen female podcast, but at the end of 2024, suddenly squeezed with a sudden exit. The company manages the issue in hot clothes, but fans are ulate whether the microphone co -worker has been fighting Tata.

From Podcast to Digital Broadcaster

Prior to the exit of the boat, the rise of Poddelus increased the creation of new formats Maternity (With Claudia Ria), Ken (com Lucas Rangel) E. Podrover (With Alvaro), all recorded in their own studio in Alphaville in Greater Sao Paulo.

In August 2024, the Channel officially kept himself Hub Female contentWith programming for women from 24 to 35 years. The studio now passes through the expansion that increases its area by four times. “We have done a miracle with 80 m². Now we can create all programs,” Tata said.

The idea of ​​turning YouTube channels into “digital broadcasters” has been consolidated in the market. The TV dayFor example, Million was born with an investment of 10 million and has already exceed 1 billion views. This model bets on creators with the unified audiences who started to run their own attractions.

Self -Sufflicize operation

Without external investors, the growth of Podlass It has been funded with advertising income – from the Channel to the trade partnership of the agency created by the entrepreneurs to meet the increasing demand for personalized talent. “Coming here with its own investment shows that the model works”Richarte said.

Founded in November 2021, the Agency It acts as a strategic department of business and today operates the profession of 15 influences, focusing on the creator moms and consumer and beauty department. The names include Flavia Viana, Gabriela Prado and Mirella Santas.

YZI concluded 2024 with a revenue of $ 5 million and this year Million has been campaigning for projects that have reached 7 million and already advertisers Nestle, Unilever and Amazon. “All (Brands) Come here in some way ”Ramos said.

Million earned 7 million in 2024 and Million targeted 10 million in 2025Multiplotform content, career management and a model that combines the content grid starring the great creators YouTube. Within six months, the group has grown from 10 to 40 people – and this operation has now occupied half the floor of the Alphawille, where it is under construction to maintain 11 grid programs.

Live Return

Returning to one of 2025 milestones Live formatIt was held last Tuesday, 6, officially, the decision taken after hearing the requests of the fans’ community. The program protects the original shape: Table, headphones, microphones and relaxed conversation, close to chat style than a structural interview. “We returned with a table, phone, microphone and lightweight conversation. People seek this proximity, ”he said.

In addition, programming now has new fixed attractions, with Marcia’s expectations, medium Sensitive Marcia. “She was invited once a month and now she has her own program, famous guests for live reading,” said Ramos.

Other formats Sabdelas Podcast Show.

By 2025, every project and company Poddel’s was focused on consolidating the digital content. “We started a lot last year. Now we have a deep and time to show that we have a solid grid,” said Richarte. “We are not just one Podcast. We are a digital broadcaster. And most importantly, women and women are made for women, ”Ramos adds.

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