Loud and Victor Joker’s healthy powerful Azro market

The market of Energy drinks There is a stage of transformation in Brazil. Consumption is growing, most Brazilians are looking for healthy alternatives to give that “up” in everyday life – whether to work, study or play.

Usually who always have a power canister in hand Shrimer. Content breeders are live for hours and to ensure energy and entertainment overnight, the drink is often the main friend.

There is a chance: What will the brand choose to stay at all times in the screen corner? And why not she? Those who affect Logan Paul e KSIFor example, by 2022, a brand is a brand of focus on healthy hydration. Two years later, 1 billion bottles were already sold.

Now successful formula is repeated in Brazilian soil comelform ventures and loudly, in a partnership of the company E-SportsAnd the influenza is Victor Joker. A. Azro It has “healthy energy” with natural caffeine, zero colors and zero artificial spices, and three different flavors: mango, fiber and red fruits..

She has exchanged high school for YouTube. At the age of 23, the coffee empire is US $ 33 million

Why healthy energy?

The expectation pointed out Brazilian energy market It must reach the R $ 22 billion mark by 2027, which represents 10% of the non -alcoholic beverages section.

Brands like Red Bull and Monster Energy dominate the market, but there is a place for innovation. Recently, Brazilian Flying Horse returned to the shelves after buying Britwick.

“Not only the demand for healthy options Generation Z Or from GamersBut from the audience with growing consciousness about what it is using, ”Montero said.

There is a brand’s expectation 5% Market share In Brazil until 2030.

Who’s behind?

Azro hit the market with first round investment Pre-Sex R $ 3 million amounts. Names from Analdinho, Tina Costa and many players Loudly They invested in the round. Together, the participants include the 400 million followers of the audience.

Camelform Ventures is the Holding Organization of the three founders Zee.dog (Pet products) and Mamba water .

Part of this brand includes partners Caesar Villares, Go4 IT Capital founder and 4 Mm Holding and Guto Pinho, Former Mumba and COO Azro.

Betting on influencer

By joining a group of AZRO members to build a product from scratch, the influenenser Victor Joker This is the first step in your career as a businessman. Along with CO-Founder and Influenancer, storms The main face of the brand.

Victor Augusto, who was born in Itana in Minas Garies, started his career in a teenager. He played a free fire and quickly stood in the global rankings. In 2019, at the age of 21, he was invited to join the team as a professional player and an influenza, CEO Bruno “Play Hard”, which started his growth in the world E-Sports.

Until April 2025, 26 -Are -Influenancer accumulates 843 million views on his YouTube channel and 6.3 million followers Twitch. Only last month, he received over 24.5 million direct views on his twitch broadcasts.

“I am very happy to build a business that really understands my society. Creating a product that solves the real problem of our daily life makes this moment more unique,” the influenza said.

Where to buy Azro?

Great Launch Azro It will take place on Sunday night. During the traditional 21 H Live that attracts thousands of opinions every day, Victor Joker talks about a new product.

Fans can buy and receive energy Cold Delivery by RapiAccording to Azro.

In addition, the product is already available at sales points Sugar bread in Sao Paulo And in the e-commerce brand, with deliveries across Brazil.

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