In the middle of Trump’s tariff, the shoe sector sees the opportunity in the foreign market: “It’s not a bubble”

Oh Brazilian footwear sector It is hopeful because it is not. In the middle of attention, the US President Donald Trump imposed tariffs. In spite of possible fears Chinese production invasion In the domestic market, the footwear sector looks at the opportunity to build trusted international buyers in the current scenario, changes to large and more sustainable agreements.

“This is not a bubble. We may face oscillations at the beginning, but we want to warm up exports” he said Heraldo FerreraExecutive President TroubleAt a press conference BfshowThis sector is an event that connects manufacturers and buyers.

“Despite the current volatility, American importers do not concentrate on a supplier again. Brazil is alternately placed alternately,” Ferrera said by highlighting the change in trade relationship between the US and China.

Last year, the domestic market increased by 8.4% in 2024, the product reached 867.8 million pairs – which was larger than what was recorded in 2019. The product is spread over 17 pillars, mainly concentrated North EastThis is more than 50% of the national volume. Major product states CEAREá (24%), Rio Grande Do Sul (22%) e Minus Garies (17%). The sector has already created 9,000 jobs this year, reaching about 290,000 direct employees.

The scenario is more complicated in relation to exports. The export volume was 17.7%, with 97.4 million pairs in 2024, with 115.2 million in 2019. An ArgentinaOS USA And and France Continue in major markets.

Estimates for 2025

For 2025, the projection represents modest but stable growth. The national product should proceed between 1.4% and 2.2%, which is the highest speed in the last eleven years. Exports are expected to increase between 2%and 5.2%, estimated about 2.5%. “This scenario is not easy to make predictions. It may vary quickly according to international political and economic decisions. But producers are demanding American marketWe hope to increase exports, ”the executive explained.

2025 The first quarter still showed less production, only 1%growth, but exceeded 202 million pairs of manufactured. Exports rose 1.5%, 39 million pairs and approximately 40 340 million.

A. Apexbrasil It adopts a strategy to expand the presence of Brazilian abroad, bringing international buyers close to the local production chains.

“When an international buyer is fair abroad, he sees the brand. But when he comes to Brazil, he visits the factory and understands the productive capacity, which will change and reduce the interval.” Maria Paula VelloIndustry and service manager Apex.

This sector closes the partnership USA To supply Latin America And with the American market with small and more simple places, it delights retailers who seek agility and type. The challenge for 2025 is to consolidate this place, expanding brands and projects, even in uncertainty atmosphere.

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