In Duolingo, it turns out to be a standard to hire, evaluate and grow

Language teaching app Duolingo Adopts a management model ”I-first“, That is, even if technology is still 100% ripe, prioritizing the use of artificial intelligence.

The decision was announced by the CEO and co -founder of Digital Education Company, Louis Van Ahn, in the internal memorandum published in LinkedIn on Monday, 28th. Two days later, the company announced Starting more than 148 new language coursesThe largest content in the history of US organization.

“We prefer to work as an emergency and take specific risks of quality to lose the moment,” Van Ahn wrote. He said the transformation should directly influence the process of taking, assessing and managing its workforce.

Next, the five major aspects of the plan:

• Gradually establishing a re -ment of service providers: Today’s external contractors are automated with AI;
• The recruitment standard: AI tools are differential in the skill entries;
• Performance reviews: AI becomes an estimated item in performance cycles;
• The recruitment limit: Only team growth is when the work is not automatically;
• Transitions in sections: Each function in the company has specific objectives for reconstruction with AI.

Market growth and stress

Receiving artificial intelligence has already caused the cuts Duolingo. By 2024, after adopting automatic content generation tools, the company removed 10% of contractors. Already in 2023, similar changes have been made.

Louis van Ahn has made it clear that it is a new policy This is not meant to replace fixed employeesBut expand the company’s ability. “Without AI, we will take decades to scale content for more apprentices. We will owe them to this content as soon as possible,” he said.

The technical turn is done in a positive time for Duolingo. The organization’s actions accumulate High 68% of the last 12 monthsExpansion of payment plans and Diversity Products.

Oh Duolingo This is not a discrete case. In April, Uber CEOs, Dara Khosroshahi and Shopifi and Tobias Loatke also claimed that the use of AI in the daily life of their companies has become an important aspect. In Shopifice, there is also a clear need to justify any new appointment if the AI ​​automation does not fit.

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