From the fear of leaving the street to the forbes list: Portuguese creates a calm grenade to save women’s lives
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Flamid was born three years ago, a personal security device in the form of grenade, which alerts emergency contacts in good alarm and dangerous conditions. The idea came after the experience of violence in Barcelona and quickly became an internationally recognized project. At just 23 years old, Juliet Roof is now part of the ‘Social Effect’ category in the famous ‘Forbes 30 Under 30’ Europe 2025.
At the age of 23, the Portuguese Juliet Roof, currently living in Barcelona, founded the Flamid in 2022.
Palo Marme / Flamid
In a developed society, the violence of increased violence against women represents the freedom of freedom and the sad setback in the transformation of psychology. It was a simple return in Barcelona, one day after school, Portuguese Juliet changed life forever: “A man followed me for months, I look forward to me away from home and went to the university.”
That night joined the fear and impotence he had experienced Deep to change this negative feelings Help save lives Other women: “I wanted to turn this pain into concrete action”.
Three years ago FlamidOne A personal security device Q.EU does not respond to violence. In contrast. This is “Pacific Grenada ”As described by Juliet Ruef, it only responds with “Warning, sound and equation”.
“I have chosen the Grenada format because I want to reverse the meaning of the object that is usually associated with the war. Above all, this is the easiest activation system in the world. Instead of hurt, our grenade will save,” said Famid’s CEO Juliet Ruef.
Already the choice of the name follows the same logic: “” ‘Flam (s) ‘ Come from The idea Flame, power, something that comes – Like our grenade. ”To help ‘ It helps. We want the name to be broadcast Essential And at the same time, care. “
How does Flamid work?
To activate this Pull the short ring It is at the top of the device. Then a 110 Decibel Alarm – maximum permitted by law – during 15 minutes.
A. App And and FlamidIt must be installed on a smartphone in the past, sends a GPS signal for three emergency contacts The victim was selected. Node Plano Premium The position is sent directly Officers.
“By sharing with alarm centers, we have sent the warning to the nearest team in extreme cases.”
For the Julieteta Roof, the Design As well as It works as A “Empowerment tool ” So it was attracted to the Flamoid to be more than a functional object: “It should be pretty, lighter, almost dress or accessory”Stresses.
The Forbes List is under 30 from the fear of going to 30
This young woman and 29 were appointed, part of this category ‘Social influence’:: “In just two months, Famid reached more than 12 nationE.S. And saved over 600 people“, Read on the page of Forbes.
In an interview with Sick Nostics, Julietta Ruef does not hide emotion when she sees her A marked project. All guaranteed Visuality Useful to reach more people and new associations, bring flamide to schools and universities, target “Integrate education for safety in daily conversations.”
“The whole fight – dawn,” Nos “, I thought it was recognized – and I see this significance as a person’s opportunity to give this significance as a personal security and more visibility of what we do.”
For Juliet Ruef, its main goal to end the Flamid “An extensive concept of insecurity”In your opinion, Heat today’s society.
“We are living in a society where there is still common responsibility in the victims:” Andes is not just “,” Don’t look at you “,” Spray ”. I reject this logic.”
Young Portuguese they believe Education is crucial To end the current problems, especially gender violence.
It sees the Flamid not only as a brand or a calm grenade, but also as an assistant movement: “If we could also change a Grenade in a symbol of peaceWe can turn the culture of fear into a support culture ”Endings.
