Exclusive: New CMO of McDonald’s
Executive Ilka Sierra To be announced in the coming days Chief Marketing Officer Do it McDonald’s. This position has been unclear since November last year Sérgio eleutério He left Arcos Daurados, a network operator in 20 Latin American and Caribbean after a year and eight months.
Sources have confirmed that the fast food chain has not yet been officially appointed, but the Sierra Mad Marketing Board will be seized. Asked, the company did not comment until this text was closed.
ILCA Sierra Samsung served as Latin America’s CMO and D2C Vice President of the area, leading marketing and e-commerce strategies in the region. (Exposed/Samsung)
Sierra has already given evidence about a new gap in a post LinkedInAnnouncing your farewell Samsung And start the new wheel. In the text, he wrote: “About my future… Also, he is hilarious, friendly, humorous, diverse and I already love it” – Reference to McDonald’s slogan, “I love all this.”
Posting Ilka Sierra in LinkedIn
Sierra has been in Samsung since September 2023, where he has positioned to Latin America and Vice President D2C (Direct to Consumer). In this role, he led marketing and e-commerce strategies at seven brand affiliate organizations in the region, including Brazil, Mexico and Argentina, working with executives Lucia Bittar (Mobile Marketing Director) and Thiago Caesar (Director of Consumer Electronics).
With 20 years of retail experience, he went through executive companies ByWere, and,, and,, and,, and,.. Magazine LuizaWere, and,, and,, and,, and,.. Sugar bread E. Pernambukanas. In 2019, this is one of the honors of the award Women to see And chose the year -old professional marketing for the next year Cabor. At McDonald’s, it must reinforce digital marketing strategies and customer experience in the retail transformation scenario
