Chinese e-commerce platforms offer discounts up to 1 351 on new iPhones
Chinese e-commerce platforms offer discounts up to 2,530 yuan (about $ 351) on the latest models IPhone And and AppleThe 16th line, as part of an attempt to increase sales after falling into the goods of the American giant in the first quarter, its second largest market.
This strategy is adopted during online retailers China They intensify the competition for consumers with high costs in the slow economy.
One of the largest consumer incidents in the country, the highlight of the “618” shopping festival, which will be held on June 18, will be highlighted.
JD.com is offering platform, for example, IPhone 16 Pro 5,469 yuan with 128GB storage, reduction of 2,530 yuan compared to official price AppleAccording to information released by the news agency it is 7,999 Yuans ReutersThis Wednesday, 14.
The 256GB model is sold by 5,469 yuan, which represents 1,530 yuan’s downfall compared to the official price of 6,999 yuan, with the inclusion of government subsidies.
Market Place Tmall, DA AlibabaOh IPhone 16 Pro After applying coupons containing state concessions, 128GB is selling 5,499 yuan, with a reduction of 2,500 yuan on official price. Reuters have not been able to verify whether the discounts are being offered directly through apple or e-commerce platforms.
According to IDC senior smartphone analyst Will Wang, Apple has already cut its latest models prices in the “618” shopping event last year. “The Apple Repeating the sales promotion strategy used in last year’s event, ”he said in an interview Reuters. “The company’s iPhone 16 Pro is reducing the price of Chinese state subsidies for digital products.”
Action Plan
These selective discounts are part of the Apple’s price strategy in China, including their own promotions or cuts offered by online platforms and authorized re -elephants. In January, Apple gave discounts up to 500 yuan on its own site, and in recent years, Chinese e-commerce platforms also promoted similar offers.
Smartphones goods from Apple In China they fell 9% in the first quarter, according to IDC data, local competitors such as Shiomi and Huawei recorded 40% and 10% of the profit respectively.
Smartphones are among the main objectives of a wide plan to stimulate China, local governments from large cities BeijingSubsidies up to 500 yuan for gadgets cost less than 6,000 yuan.
