Boka Rosa: ‘Humanizing the brand means my community continues to grow’
In the most crowded panels in Web Summit Rio 2025The businessman and the influential Bianca AndradeMakeup brand founder Boca Pink CompanyIt has shown why the new Brazilian entrepreneurship is one of the main voices.
Along with leaders such as Adriana Barbosa (Preta Ecosistum Fair), Tarsiana Mediros (Banco Do Brazil) and Maria Pratha (Pratha Porter), Bianka shared his plan, highlighting and released the brands in building brands The fastest speed of social networks.
“It makes it very important to have an independent sign because it serves my society” – ‘The Next Wave of Enterprenoirship’ – to the audience with her famous staff: “Good afternoon, hot, hot!”
For her, the scenario of constant cultural and technical changes supports the relationship between the brand and consumers. “The community is changing from time to time. How can you build these audience in the medium and long -term, multiply everything at an early pace?” He teased.
In a businessman saturated digital environment, Authenticity This is an important differential. .
People’s identity with personal and mass narrative is being identified. “When I understand that the big turn of the pink mouth is that I understand that my story is definitely my story: a dream girl, from society, with a very elasticity and wooden face,” he said among laughs. “This story is true. People have followed. It will be connected. It creates a sense of society.”
The 30 -Ear -Business woman, born in the other complex in Rio de Janeiro, has also highlighted the impact of society on her journey and how it returns this support through social projects. “After a few years, I started a social project that enhances feminine entrepreneurship in slums. We have made five editions in different places. It has brought me more advantage in every task I do.”
She emphasized that it was not just about engagement, but that it was a social responsibility. “These women first were my support network. They shared my content. So today, with the possibilities I have, I am wondering: What should I do in the next 20 years?”
In addition to the vitality and digital presence, Bianca has shown to have a clear strategic focus on branding, use and behavior. .
For over a decade, the founder of Boka Rosa company, who started as an influenza on YouTube, today has a consolidated brand in the beauty and aesthetic field. It runs only about 20 million consumers on Instagram, actively keeping digital channels active, and creating products that are targeting audiences representing brand values, not just in makeup items.
“We are talking about the brand we are born on the Internet, and the Internet gave my audience a chance to listen directly to my audience. So when we started the base, I heard a lot: ‘Brands never hit my voice.’ It moved me.
In the wake of criticism, the businessman also points out the importance of listening to the public. “Social networks allow users’ opinion very fast. It will increase the internal change of the brand very fast. If you are ready to listen and change, the community will realize.”
Maria Pratha (Silver Porter), Tarsiana Mediros (Banco Do Brazil), Adriana Barbosa (Black Ecosistum Fair) and Bianka Andrade (Boka Rosa Company) (Web Summit/Exposure)
Entrepreneurship with identity and intention
In addition to Bianca Andrade, Panel has collected three more women before the Impact Business to discuss the new moment of entrepreneurship in Latin America. Adriana Barbosa (CEO of Preta Ecosistum Fair), Tarsiana Mediros (CEO of Bonnow Do Brassil) and Maria Pratha (Prata Porator Creator) have shown how the new generation of founders in this region defines this area.
Opening the conversation and the symbolic fact that women occupied the symbolic fact of Maria Pratha platform, highlighted the symbolic fact. “It was not mentioned that they were only a panel with black and peripheral women at any time. And it was ahead of it. We would be ahead of which we no longer need to explain that there is diversity.”
The first woman to adopt the presidency of Banco Do Brazil has provided an overview of the national entrepreneurship of Tarsiana Mediros. “The face of the new Brazilian founder is diverse, young and still very unofficial. Six of the ten developments are still working from formality, and women and black are the mainstay,” he said. However, he recognized that women were quickly symbolic and asking for credit.
According to the executive, the profile of Brazil’s northern and northeastern founders is also important, especially in the business that is connected to agotechnology and stability. “Today we have a more entrepreneurial and less concentrated country on the South-southeast axis. This challenge challenges companies like Bonco Do Brazil to challenge their credit strategies.”
Fair Preta Festival founder Adriana Barbosa – Million moved 14 million in 2023, but in 2024 was canceled in the absence of a sponsorship – black entrepreneurs talking about the structural obstacles facing. “It is necessary to bring the state, private sector, civil society and gym into the same table and the systemic credit solution is necessary,” he said.
Risk analysis proposes a new look: “We are developing a Deconel Credit method, which starts from the reality of the banks. “We are talking about taking on the basis of listening, experience and feeling. It separates us and makes us relevant.”
To to Maria PrathaMeasuring the conversation, a new wave of entrepreneurship in Latin America was loaded with empathy and cooperation. “These leaders are showing that it is possible to rise without leaving the source. The transformation comes from the courage to violate humility and violation of standards.”
- *Journalist traveled to the extent of the mostchat invitation
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