He created "GPS weight loss" To dispute with Ojepic. In 3 months, it has charged R $ 12 million

In recent years, treatment es dare It only failed to rely on Academia E. Food.

Arrival The drug AS Ogempic E. MounjaroUsed for diabetes control and widely adopted for weight loss, this sector has been turned into one of the warm world health – only Novo Nordisk And and Eli lilyIs responsible for both drugs, they are more than the amount $ 70 billion In the billing.

But what happens later Faster weight loss? How to maintain results and especially long -term health?

Brazilian HealthTech in this place Wefit Want to keep yourself.

Founded only four months ago Startup Already overcome 20,000 users And the billing of 32 million Riyas To the end of 2025.

Has the idea of ​​providing a combined service NutritionWere, and,, and,, and,, and,.. GeneticsWere, and,, and,, and,, and,.. BehaviorWere, and,, and,, and,, and,.. Technology E. Intestinal microbioma. “GPS of weight loss”, because the company has taken baptism ApplicationThis is a response to regular foods – and even those who choose drugs.

The idea of ​​the business comes from the personal experience of the engineer Rafael PerioliFounder and CMO WefitWho arrived 95 kg And the market looked very difficult to lose the signal.

“I am always active, but I am suddenly with weight and health problems. I have no longer wanting a fantastic plan. I want to understand my body,” he said.

The story behind the “GPS of weight loss”

The trajectory of Perioli This has nothing to do with the clichs of the “founder of the birth”.

Mechanical Production Engineer, he followed a traditional corporate career booklet: good grades, good college and employment Multiple. Worked in the world’s largest chemical organization, lived USA By GermanyGradually realized that professional success did not address personal discomfort. “I saw overweight and stress. I started questioning: I want the future?”

The turn began with physical discomfort, but soon became a life plan – and business.

After returning BrazilHe did a post graduate degree in Business Management, migrated to health and ended the last one 15 years old Undertaking in fields NutritionWere, and,, and,, and,, and,.. Well -being E. Slimming. “I have always worked in a commercial area. Although I am an engineer, I quickly creates that relationship confidence, and the belief produces a business,” he said.

The idea Wefit Arrived in conversation with his friend Renato VasconsellosAnd given by impressive numbers: 68% Brazilians are overweight, and 31% Already live es dare.

“We are talking about two -thirds of the population. This is a public health problem – and business opportunity” he said Perioli.

A. Wefit He was born to meet these audience with a more full proposal. “People are tired of promises. What they want is the result of health. For that, you cannot ignore genetics, behavior or intestines,” he said.

According to him, a great differential Method It is in personalization.

“Each body responds in a way. One of the works for each other is devastating to another. Our character understands this puzzle with science, not asalism.”

In just three months since its inception ApplicationThe company has reached 20 thousand users Active and 12 million Riyas In the billing. Now the goal is to scale the full protocol – “Diamond” – which includes nutritional follow -up, genetic testing, microbioma analysis and behavioral guidance.

Competition: From clinics to influencers and ozempic

Market Wefit It is not small to enter – not so easy. In 2023Moved more than the weight loss sector 100 billion Riyas In Brazil. From traditional clinics, to online programs that sold in competition with nutritionists and nutritionists in competition Those who affect. And in fact, injectable drugs Ogempic E. MounjaroIt became Global Stars.

PerioliHowever, prevents conflicts. “We don’t compete Ogempic. We are finishing it, “he said.” Most of our customers come as they realize that only medical users and medicine shadam will not be solved. They lose weight, but they need to understand how to manage the thin mass or mental health. ”

He strengthens not in the problem Medications By himself, but when there is no full plan.

“Up to 50% Thin mass may be lost with the long -term use of medication. It is not healthy. What we propose is a support to reproduce habits and understand their own body. ”

Today, the company offers differently Protocols. Oh AppWith automatic nutritional analysis with features like a photo of the dish, cost from it 59,90 Riyas Per month. Comes with a very complete plan 359 Riyas And have all tests and guidance.

In addition, the strategy of Marketing Are betting on influences like Daniel WinnitesWere, and,, and,, and,, and,.. Andresa Miranda E. Carla BockIt helps to expand the brand range.

Challenges: rise from losing customization

If the numbers are excited, the rapid growth also imposes challenges.

The largest of them, according to PerioliConducting a personalized service on the scale.

“We have an onboarding team called each client, understanding the profile, follows. It works. But the same separates us,” he said.

Other difficulties are typical Startups Expanding: strengthen the area of TechnologyHire qualified professionals and connect the team with the company mission. “We wake up with a goal every day: affect people’s lives with true health. We just don’t want to be one App On the cell phone, ”he said.

For the future, the goal is clear: achieve 30 thousand users And invoice 32 million Riyas Until December 2025. But this plan, according to the founder, is beyond the numbers. “We want to change the logic of weight loss Brazil. And it only happens when the person is part of the process. Technology helps, but the transformation is care. ”

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