Siomi’s rule was once in the Indian market, and now sales are broken – how the Siomi fall in India is how the company loses its land in the smartphone market
Siomi may be a Chinese company, but this smartphone brand has ruled the market for many years. From 2017 to 2022, the brand dominated the Indian smartphone market. There was a time when Siomi was the best brand of the Indian smartphone market for many areas.
Its identity in India has become a ‘cheap iPhone’, but over time this sign has changed. In the online marketplace where Xomi’s shock is simultaneously, it is gradually decreasing. At this time, the situation of Chinese brand Xomi in the Indian market is not very good.
The company reached 7th place
According to the ITC report, the Siomi Indian smartphone is ranked 7th in the market. Some such symptoms are also found in the latest canalis report. Siomi’s exports fell 38 per cent in the first quarter of 2025, Canalis said.
Read: Samsung and Xomi’s smartphones are reduced in sales, the company won in India
Siomi launched its Redmi Note 14 Series and Siomi 15 this quarter this quarter. This quarter of any brand cell in India -this is the biggest decline in the cell. The question is now that the company that once ruled the Indian smartphone market took place.
Where is the brand wrong?
Siomi maintained her domination from 2017 to 2022 in India, but after that the story began to change. Siomi started focusing on more premium and mid -rejoin premium phones than his budget smartphones. From here, the value of Xomi’s cash equipment began to disappear, and its people always demand.
Read: Siomi sounded in India, but why was the company back?
On the other hand, the competition in the market was rapidly increasing. Brands such as Real and IQ have begun to offer value devices. After this, there were major changes in the leadership of the leadership that the brand was unable to maintain its products properly.
Even today, similar problems with Syomi have. The company’s subsidiary brand Redmi cannot do anything special. At the same time, the position of POCO is not very good. Both brands are updating some phones and updating their portfolio.
Siomi found a big challenge on the offline market. Online market success for the company, offline market is not available. This brand now introduces only a few phones on the market. In their good days, the company’s best -selling phones reached 10 to 20 thousand rupees, which are no longer known.
