Why are games expensive? Brazilians pay more than R $ 400 for releases
The average cost to produce a large budget game known as AAA in the industry has reached 8 128 million to $ 440 million in 2010 by 2024According to the Bloomberg report. This discharge or sold copies, which are considered asymmetric for the growth of the base of the players, led the studios to recover the consumer prices.
A. Microsoft This is one of the companies that cross the cost. Some of their next Xbox releases hit the stores for $ 80 at the current price and about 10 410. The old standard represents an increase in value compared to US $ 70, approximately R $ 360It has already been considered in Brazil. The Nintendo He walks in the same direction, for the switch 2 console, scheduled to launch a new Mario cart, with the prescribed price $ 80.
This movement shines a warning in developing markets such as Brazilian, where the purchasing power is small and the game industry depends on promotions, installments and digital use – it still faces obstacles such as state taxes on platforms. Streaming And games.
Cheap games will lead to criticism and sales in 2025
Although Giants make this possible, the highest price of 2025 is the lowest price. Metakretic data data indicates growing interest in games that prefer innovation and compact design instead of large budgets.
Claire Abs in Highlights: Expedition was sold for 33, $ 50 (came to $ 170 in Brazil), which Reached 1 million copies sold in the first week; And Split Fiction, also to $ 50 Sold over 2 million units during the same period. .
Already the Blue Prince, with the prescribed price $ 30 ($ 150), kept her financial performance confidential, but Bloomberg succeeded at the steam, which is the main digital PC game distribution platform.
The inequality between the product cost and the financial return of the AAA game refers to the debate on sustainability in the market and the establishment of this sector in the markets with weak coins.
